| Sunday, 29 July 2012 16:00 |
TechCrunch >>
Editor’s
note: Dan Schawbel is the managing partner
of Millennial Branding, a Gen Y
research and management consulting firm. He is also the author
of Me 2.0 and was named to the Inc. Magazine 30 Under 30 list
in 2010. Subscribe to his updates at Facebook.com/DanSchawbel.
You probably believe that big companies are anti-entrepreneurial
because you assume they are slow growth dinosaurs that resist
change, but history teaches us otherwise. Corporations have been
run entrepreneurship-type programs for many years, like the fabled
Lockheed Martin “ Skunk Works"
-- a small group of employees working on revolutionary
products such as famous aircraft designs including the U-2 and
SR-71 Blackbird. Even today, some companies still refer to these
projects as “skunkworks projects.”
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