|
Facebook |
| Tuesday, 24 January
2012 21:23 |
 Your Facebook landing page (also known as your
“welcome” page) is the first thing people see when they come to
your Fan page. If a person goes to your Fan page and the first
thing they see is your wall, they are much less inclined to engage
with you or "like" your page than if the go to your landing page
first. The reason is that your landing page can tell them exactly
what you want them to do. You’re landing page can list an offer
that is more enticing because it is bright and...
|
| Read more... |
|
Marketing Insight |
| Friday, 18 November
2011 14:10 |
 If forced to give
up all your social media accounts but one, which one would you
choose to keep? With Google+ gaining wider adoption (like we
needed another one), and all of them racing to gain your loyalty,
the landscape is becoming very crowded to say the least. Although
all of them share many of the same basic features, each have unique
aspects that I enjoy. Such as the ability to communicate with
literally anyone with a simple @ symbol on Twitter, the ease and
practicality of...
|
| Read more... |
|
Mobile Marketing |
| Monday, 07 November
2011 15:24 |
 Imagine you had something that worked like a QR Code.
Only instead of using an indecipherable Rorschach blot, it used
your logo. And instead of just taking people to a link, it opened
up whole new lines of interactive communication. Ones that you
could track and use to build relationships.
You'd have a better way to build your mobile marketing. You'd have
a SnapTag.
Consumers with either a standard or smart camera phone get instant
access offers, content, promotions and information by...
|
| Read more... |
|
Marketing Insight |
| Thursday, 27
October 2011 10:38 |
 New research from GroupM Search, with research partner
Kantar Media Compete, reveals that 86% of buyers who purchase
in-store use generic terms on search engines to inform their
purchase decision. The study, featuring RadioShack, Audi, and a
national entertainment brand, also shows that when a shopper
conducts a search online and clicks on a link, 90% of those clicks
are on the organic listings of a search engine results page.
Forrester Research projected online retail revenues to be...
|
| Read more... |
|
Marketing Insight |
| Friday, 30
September 2011 12:45 |
Thirty-something years ago, this was
stuff for sci-fi nerds.
The Internet has changed the way we live—that’s obvious. But what
we think people forget is how big and important the worldwide web
really is. Do you know how much time people spend on the Internet
every day? Do you keep track of how many times you tweeted last
month? Do you know how many people bought Uggs from Amazon (shame
on them!)? No? You don’t?
That’s okay—we’ve done that for you. But beware: what you have...
|
| Read more... |
|
Internet Trends & Stats |
| Monday, 26
September 2011 10:07 |
According to a new release from Kantar
Media Compete, successful retailers are using free shipping, sales
and email promotions to attract increasingly budget-conscious
consumers. The study found that nearly one in three consumers
receive more than 20 emails from retailers in a week. And, 89% of
respondents at least occasionally click through to a retail site
from an email or visit a retail site immediately after reading an
email.
SMS, on the other hand, is still a largely untapped channel...
|
| Read more... |
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End
>>
|
| Page 3 of 50 |
