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Facebook |
| Monday, 25 January
2010 07:19 |
 I have
been going over the September 2009 MarketingProfs survey of
business-to-business (B2B) and business-to-consumer (B2C) marketers
to see what are some of the more successful tactics that they are
seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B
market will not necessarily work for those marketers who are
targeting the B2C market.
For those in the B2B space, the most successful marketing tactics
used on Facebook are creating a survey of...
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Email Marketing |
| Saturday, 23
January 2010 17:26 |
 New comScore figures report Gmail,
the web mail service provided by Google, is now the third-largest
in the US. In July, it eclipsed AOL Email with 37 million unique
visitors to the latter’s 36.4 million. The second-most popular,
Windows Live Hotmail, had 47 million visitors the same month,
MarketingVOX reports.
#1 web-mail player Yahoo Mail remains safely out of reach of
Gmail’s long arm, having served 106 million unique visitors. Unique
visitors to Gmail increased 25% so far in 2009...
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Paid Search Advertising |
| Friday, 22 January
2010 12:21 |
 You’ve worked hard to build
up your brand and maintain your online reputation. One day
you do a Google vanity search on your brand name or slogan and find
3 of your competitors running PPC ads on your trademark.
Worse yet, they’re using your trademark in their ad copy.
What can you do?
Up until mid-last year, you could file a Trademark Complaint with
Google Adwords, prohibiting anyone but the trademark owner from
using trademark terms in ad copy. However, on June 15,
Google...
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Web Design |
| Saturday, 16
January 2010 14:37 |
 For small business, one challenge to
penetrate an online market is to endure stiff competition on your
hand. Therefore, to catch attention of the potential clients
to navigate small business’ website, the type of web-design
employed plays very important role.
Web site, that is aimed in improving marketing strategy, must be
interesting to ensure that products and services that are offered
by business or else company are widely known in World Wide Web. In
order to stay afloat in highly...
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Video Advertising |
| Friday, 15 January
2010 22:01 |
 In some ways, no, but in other
vastly more important ways…absolutely. Online video, or commercials
if you insist, are not limited to time because the Internet
doesn’t charge for broadcasting. In other words, unlike print
advertising, radio, outdoor, TV, or direct mail, there is no charge
for distribution…no matter the length in time, or column inches,
nor the number of repeat viewings or printing necessary to
effectively deliver your message.
Let’s let that sink in a minute.
With...
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Social Media Marketing |
| Thursday, 14
January 2010 15:32 |
 Develop
a plan. To get started on your social media marketing and
optimization program, develop a strategic plan. The first step is
to conduct an audit of your current presence (as compared with your
top competitors) on search engines and social media sites.
Determine where you are and where you need to be.
Ideally, develop a crisis management plan in advance that will
address any negative ratings, reviews, or comments. Once you have
an idea of where you are, develop a cheat sheet to...
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