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Top 10 List |
| Monday, 23 May 2011
14:56 |
 Kantar
Media’s analysis of paid search advertisers for the 2010 holiday
period, a crucial time period for e-commerce, shows significant
investment from online retailers and travel companies in the top
five. Interestingly, four financial companies feature among the top
10, three of them in the insurance category.
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Social Media Marketing |
| Thursday, 12 May
2011 13:32 |
 Pretzel Crisps has
capitalized on social media and keyword search terms by monitoring
buzz on Twitter, and then stepped up to deliver samples to the
offices or homes of those who are talking about salty or sweet
snack foods. The brand has developed a targeted method to reach new
consumers, drive product trials and raise brand awareness through
Twitter -- a brilliant strategy that harkens back to the days when
all brands took customer service seriously.
There are countless accounts of...
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| Read more... |
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Facebook |
| Monday, 09 May 2011
13:48 |
 Channel Intelligence's Where to Buy
Facebook helps brands use the social network to direct consumers to
the retailers that sell their wares.
We’ve officially unveiled our CI Where to Buy Facebook, an
application to help manufacturers use the social media site to
connect potential buyers to retailers that sell their
products.
This joins our CI Boost family of products, which includes a
product-search tool used within Google and Bing; display
advertising; shopping engines used on sites...
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| Read more... |
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Marketing Insight |
| Thursday, 05 May
2011 10:15 |
The IAB Internet Advertising Revenue
Report for the full year 2010 and Q4 2010 both showed record
results in the United States. Released today by the Interactive
Advertising Bureau (IAB) and prepared by PwC US, the latest report
puts all 2010 Internet advertising revenues at a record $26
billion, up 15% from 2009. Fourth quarter revenue also hit new
highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3
2010.
Highlights of the report include:There were record numbers for the
yearly...
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Facebook |
| Monday, 25 April
2011 11:45 |
 Great write
up from Paul Chaney of Practical eCommerce on the benefits of a
Facebook like.8 Reasons to Encourage Likes
Expression of Affinity. A Like is an expression of casual affinity.
It indicates the visitor has an interest in your business and wants
to hear from you. It's similar to someone opting-in to receive
email updates. This can lead to the building of more personal
relationships with customers and a greater degree of engagement
with them, as well.
More Engaged Users...
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| Read more... |
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Marketing Insight |
| Tuesday, 19 April
2011 14:14 |
 According
to the Pew Research Center study, The State of the News Media 2011,
news media is improving. Most sectors of the industry saw revenue
begin to recover, and new revenue models began to show signs of
blossoming.
Among the major sectors, only newspapers suffered continued revenue
declines last year. The report estimates that 1,000 to 1,500 more
newsroom jobs will have been lost, making newsrooms 30% smaller
than in 2000.
The study suggests that the biggest issue ahead may not be...
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