|
Marketing Insight |
| Monday, 18 April
2011 09:42 |
 Search and display bring distinct strengths to the
marketing table and typically complement each other. Too often,
though, separate, siloed groups within companies buy and measure
the two interactive ad formats. Integrating search and display can
bring greater efficiency and greater understanding of how well
marketing efforts are working.
Tools for integrating display and search into holistic campaigns,
such as attribution modeling, offer marketers detailed pictures of
their work...
|
| Read more... |
|
Marketing Insight |
| Friday, 15 April
2011 09:20 |
 According to the
"21st Century Mobile Mom Report," by BabyCenter, mobile phones, and
smartphones in particular, have become indispensible to moms, who
are 18% more likely than average to have a smartphone. Smartphones
among moms has risen 64% over the past two years, and 51% of moms
say they are "addicted" to their smartphone.
Tina Sharkey, Chairman and Global President of BabyCenter, says
"The smartphone screen is more intimate than any other medium...
the majority of moms sleep with...
|
| Read more... |
|
Display Advertising |
| Thursday, 31 March
2011 18:36 |
 What
Is Retargeting?
Retargeting is a form of online advertising that enables companies
to remarket to users who have previously demonstrated interest in
their product or service.
The benefit of retargeting is that even if that user doesn't choose
to further engage with your product or service (e.g., doesn't take
your desired action) the first time, you can still reach out to
them in the future with your message and try to reengage them. Or
even if the user does take a desirable...
|
| Read more... |
|
Social Media Marketing |
| Wednesday, 30 March
2011 10:50 |
 Backtweets
This is a great tool to find people linking back to your URL and
tweeting about your blog/web site. Search for links on Twitter, It
Supports regular and short URLs, Real-time updates, Subscriptions
(E-mail, RSS) and also API available. This is one best tool to
track the reach of your blog posts on Twitter.
dlvr.it
Using dlvr.it you can auto-publish your content to Twitter and it
gives stats for each of your links in tweets to understand how your
content performs on...
|
| Read more... |
|
Linkedin |
| Tuesday, 22 March
2011 15:15 |
 Linkedin
announced today that it hit 100 million members. This is exciting
news being that its my personal favorite of all the social media
sites, and thats its also the first of the big three to file for an
IPO.
This is also great news for anyone looking for a job, looking to
recruit talent, source a new deal, or starting a business.
Read more about the 100 million members success stories.
To get a visual on how far they've come, they've even put together
a pretty impressive...
|
| Read more... |
|
Marketing Insight |
| Friday, 18 March
2011 16:14 |
I came across some staggering trends recently including the rise
of technology and natural disasters.
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End
>>
|
| Page 7 of 50 |
