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Marketing Insight |
| Thursday, 03 March
2011 13:53 |
 What's a
network?
An ad network is a group of sites that a portal or a media company
can sell collectively to an advertiser. But just like TV networks,
the point of selling as part of a group is to increase scale and
reach in an ever-fragmenting web.
Is an ad server the same thing as an ad network?
No; networks sell ads while servers, such as DoubleClick and Atlas,
generally don't. Advertisers and agencies such as Channel
Intelligence, use ad-serving technologies to simplify the...
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Marketing Insight |
| Monday, 28 February
2011 14:02 |
 Forrester expects ebook sales to reach $966
million in 2010, predicting that ebook sales will triple to nearly
$3 billion by 2015. With ebook sales to exceed $1 billion in 2011,
it seems inevitable that ebooks will outsell print books in the not
to distant future.
Ebook readers tend to buy a LOT of ebooks: the average ebook reader
– including people who don’t have an e-reading device or e-reader –
already consumes 41 percent of books in the form of ebooks.
Moreover, two out of...
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Marketing Insight |
| Wednesday, 09
February 2011 14:05 |
 When you
borrow money from someone, especially someone you know, a lot of
questions come up. It's a very uncomfortable process for both the
Borrower and the Lender. WikiLoan provides tools and promissory
note to make the process go smoothly without embarrassment on
either side.
WikiLoan, a peer-to-peer lending platform that operates through its
website, www.wikiloan.com, enables individuals who want to borrow
$25,000 or less to engage with lenders, within and beyond their
social networks...
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Marketing Insight |
| Tuesday, 08
February 2011 15:02 |
Digital mall network to increase
company footprint by 35 percent
NEW YORK, Feb. 8, 2011 /PRNewswire/ -- As the media industry
continues its modest recovery from the recession, Adspace Networks
stands out, ending 2010 on a high note. Adspace generated 60
percent sales growth in 2010, with a strong fourth quarter, up 80
percent versus year ago. Adspace is expected to supersede
this growth in 2011, as the digital mall network will expand into
40 new malls, growing the Company's...
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Marketing Insight |
| Friday, 28 January
2011 11:30 |
 Marin Software, the leading paid search marketing
platform provider, and Razorfish, one of the largest interactive
marketing and technology companies in the world and a division of
the Publicis Groupe, today unveiled the results of an exclusive
study conducted to analyze the impact of the Search Alliance on
paid search campaign performance.
Background & Methodology: On July 29, 2009, Microsoft and
Yahoo! announced the Search Alliance, a groundbreaking partnership
wherein Microsoft...
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Email Marketing |
| Wednesday, 26
January 2011 11:56 |
Great mobile marketing tips put
together by Marketo
Many B2B marketers have not dedicated time or resources to mobile
marketing, finding that technologies like
SMS messaging and mobile ads are better suited for B2C marketers
focused on branding or awareness. But
one area of mobile marketing that can’t be ignored is mobile email
marketing. This is due to the many decision
makers who are reaching for the phones to read their emails. And
this means that marketers must follow
new email best...
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