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Web Design |
| Tuesday, 04 January
2011 14:24 |
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Linkedin |
| Wednesday, 22
December 2010 23:52 |
LinkedIn can be a powerful online
networking tool, but because it lacks some of the intuitiveness
present in other social networks, it typically takes some targeted
and strategic action to see the benefit. One part of LinkedIn with
tremendous potential for networking is the Groups section.
While it may take some initial research and planning, you can make
LinkedIn Groups a highly effective tool with just a small chunk of
time each day. I’ve created a rundown of some of the most...
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Top 10 List |
| Wednesday, 22
December 2010 21:58 |
YouTube's "People and Blogs" category
has been something of a grabbag/catchall and our 2010 list of the
top 10 "person" videos from that genre certainly lives up to the
reputation as we continue our 12-day (Trendsmas?) holiday
countdown.
The top spot went to, perhaps unsurprisingly, Old Spice's "the man
your man could smell like," followed by "Double Rainbow," both of
which were among the year's most viewed. After that, things get
interesting, and you can find everything from a baby...
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Display Advertising |
| Wednesday, 22
December 2010 12:23 |
 by Josh
Dreller
Although paid search garners 47% of today’s total online ad
revenue, display comes in second with a 36% market share so it’s
definitely an important piece of the puzzle. In fact, because
display also comes into play within search marketing (via content
and placement targeting), it’s worth a moment for you to learn some
of the top line nuances of the medium.
So, what is online display advertising? The Internet Advertising
Bureau (IAB) defines online display...
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Mobile Marketing |
| Wednesday, 22
December 2010 12:11 |
by Kelly Gillease
Read on for a guide to getting started and mobile search marketing
best practices.
Mobile search share
Some marketers argue that mobile queries still represent too small
an overall volume to make the effort of running campaigns
worthwhile, but it is worth noting that Google’s mobile query share
has grown 5x over the past two years.
While some individual verticals may still be seeing modest query
volumes, mobile search is definitely growing, and at a much
faster...
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Marketing Insight |
| Wednesday, 22
December 2010 10:51 |
Yahoo last month drew about 181 million unique visitors, just ahead
of Google's 179 million. Microsoft was third with 176 million,
followed by Facebook's 152 million, and AOL's 114 million. The fact
is, Yahoo and Google have been in a virtual dead heat in the last
several months, with the search giant in October edging out Yahoo,
181 million to 180 million. Still, at least until next month, Yahoo
has bragging rights as the Web's No. 1 site.
With the start of the holiday shopping...
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