| Wednesday, 05 January 2011
09:13 |
Twitter makes it easy to track what people are saying about your
business. But without the right resources, those conversations will
fall through the cracks.
Maximize your Twitter account's klout and use contests,
directories, and monitoring services to make sure your tweets reach
as many people as possible.
Register with a Twitter directory to make your company
searchable
WeFollow is one
of the most comprehensive and easy to use Twitter directories
available.
Link WeFollow to your Twitter account and add tags to make your
company easily searchable on the service.
Tweet with SEO in mind
Keep your company's announcements
high in search engine results. Make sure your Twitter handle is
your company name and keep your posts relevant to what you're
selling.
Oftentimes companies make the
mistake of attaching their name at the end of a tweet. Put
it up front for the best results.
Host a giveaway and have followers tag your Twitter handle
Have your Twitter followers spread your name for you. Hosting a
giveaway will get your product into more hands and likely increase
your social media following. Conan O'Brien had success with this
last spring when he teamed up with American Express to give away
free tickets to his comedy tour.
Tip: Create a custom hash tag and make sure your followers tag your
Twitter handle so you can monitor entries.
Create a customized link with Bit.ly
Bit.ly offers a pro
service that allows you to create a unique, branded link for
sharing items on Twitter. It's free to use and gives you an
analytics dashboard so you can see which links your followers are
most likely to click on.
If you have deep pockets, Bit.ly Enterprise gives you real-time
analytics and no rate limits for $995 per month.
Verify your account by requesting a Twitter badge
Getting Twitter's verified badge
on your profile adds legitimacy to your account. But Twitter
doesn't hand them out to just anyone.
Badges are usually reserved for
larger companies and celebrities, but Twitter does have plans to
start rolling them out for more businesses. To request a badge, you
can fill out a form here.
In the meantime, link your
Twitter feed to your company's website so people know it's
legit.
Radian6 monitors follower growth and
activity
Radian6 is the ultimate tool to
manage your business's Twitter account. The web-based service does
it all: Monitors follower growth, analyzes consumer sentiment about
your brand, and allows you to share access with
coworkers.
These premium features come at a
cost. Pricing starts at $600 per month. It is worth it if you're
serious about expanding your business on social media.
Some
additional, more affordable services are Twitalyzer and Unilyzer.
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Social Media Marketing 
