Once a B2C company has more than 100 followers on Twitter, its median monthly lead generation dramatically improves, according to research by internet marketing firm Hubspot.

A B2C company with one to 20 Twitter followers will generate a median of 11 leads per month. When the number of Twitter followers increases to 21-100, this median grows about 27% to 14, according to Hubspot.

However, the most significant boost in median lead generation from a B2C corporate Twitter account occurs when a company’s number of Twitter followers enters the 100 to 500 range. At that point, the median number of monthly leads generated jumps 146% to 35, writes Retailer Daily.

Interestingly, this growth does not occur after 500 followers. In fact, B2C companies with 501 or more Twitter followers report an 8.6% decrease in median followers to 32. Compete analysts suggest this is due to the challenge of growing engaged followers. These more engaged individuals are those who will retweet content to their own followers, visit the company web site when enticed to do so, and/or post updates on topics related to the customer’s areas of interest. Leads are more likely to come directly and indirectly through these more engaged individuals.

B2C Twitter Users Generate Double the Leads of Non-users

B2C customers who use Twitter generate two times more leads than B2C customers without a Twitter account. These results are consistent across company size. B2C companies with a Twitter account generate a median of 10 monthly leads, compared to five monthly leads for B2C companies of this size without a Twitter account. Twitter-using B2C companies with 11-50 employees generate a median of 31 monthly leads, compared to 15 for non-users. Twitter-using B2C companies with 51 or employees generate a median of 86 monthly leads, compared to 43 for non-users.

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