Your Facebook landing page (also known as your “welcome” page) is the first thing people see when they come to your Fan page. If a person goes to your Fan page and the first thing they see is your wall, they are much less inclined to engage with you or "like" your page than if the go to your landing page first. The reason is that your landing page can tell them exactly what you want them to do. You’re landing page can list an offer that is more enticing because it is bright and colorful, it can point directly to the “like” button requesting that they become a Fan, or it can use video to excite viewers or encourage them to interact with your business.

Thanks to applications like Static HTML, MyTab and iwiPage, it’s easy to create a "reveal tab" welcome page. Check out the fan page for Hungry Microbes to see this in action. Here’s how to set up a Facebook reveal tab welcome page.

Static HTML

1. Add the Static HTML Application to your Facebook Page

Go to the Static HTML Application then click on "Go to App in the upper right. This will take you to the apps page. Once there, click on the" Add Static HTML To A Page" button.

2. Edit the “Welcome” Tab

Head over to your Facebook fan page, and find the “Welcome” link in the left-hand sidebar under the page image. You can create a regular custom tab by only filling in the top text box. Or, you can create a reveal tab by placing the pre-fan content in the top text box, and the fan-only content in the bottom text box.

Your default content should be something that encourages users to like your Facebook page, possibly by using something like an incentive, discount, or exclusive content

Your reveal content should provide your new fans with whatever you were offering, such as something to download, a discount code, or a link to the exclusive content. You might also want to thank people for liking your page.

3. Edit the Tab Title

Go to your Facebook page and click the “Edit Page” button on the top-right corner.

Then click “Apps” on the sidebar.

Then scroll down the page until you see the Static HTML application.

Clicking “Edit Settings” will bring up a lightbox on which you can edit the name of your tab. Type in your tab’s name, click “Save,” and then click “Okay”.

4. Make your Reveal Tab the Default Tab

You’ll want to make sure that your new reveal tab is the first thing that visitors see when they have not yet liked your Facebook page. To do this, go back to Edit Page, then click “Manage Permissions.” In the Default Landing Tab dropdown, select your new reveal tab.

Additional Apps

My Tab

Go to http://facebook.com/revealtab, and click on "Go to App". From there, simply click on the "Get Started" button and install.

This application follows all the same steps as mentioned above but has an additional "HTML Tips" tab which offers some great help to those new to HTML coding.

iwiPage

iwiPage. This app offers several very short tutorials to help you get up and running as well as easy to use drag and drop scripts to easily upload images and content. No coding required.

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