With today's launch of Dinda.com.br, the founding team behind Brazil-based Baby.com.br, is expanding into a new vertical following the success of its original, but more traditional, e-commerce offering targeting new parents. While Baby.com.br is like a Diapers.com for Brazil (and local competitor with Bebestore), with Dinda.com.br, the company is introducing Brazil's first flash sales site for moms with kids and babies.

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