"We are not going to keep products around we don't believe in," said Apple CEO Tim Cook in regards to the Apple TV on today's earnings call. He also stated that Apple still considers the product a hobby although Apple keeps at the project because they stated "it will lead us [Apple] somewhere." Apple is very happy with Apple TV's growth. The company shipped around 4 million so far during this fiscal year with 1.3 million units over the third quarter -- not so bad for a hobby.

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