|Is online video any different that a TV commercial?|
|Friday, 15 January 2010 22:01|
In some ways, no, but in other vastly more important ways…absolutely. Online video, or commercials if you insist, are not limited to time because the Internet doesn’t charge for broadcasting. In other words, unlike print advertising, radio, outdoor, TV, or direct mail, there is no charge for distribution…no matter the length in time, or column inches, nor the number of repeat viewings or printing necessary to effectively deliver your message.
Let’s let that sink in a minute.
With video on the Internet, you have all the time you need at no cost to you save for production expenses to explain your proposition. Because you’re not limited to 30- or 60-seconds you can rattle on to your heart’s content about all the intricacies or your passion, persuasion or profession…as long as you make it (repeat after me) newsworthy, entertaining, compelling and/or evocative of some emotion…ideally all three.
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