| Monday, 17 September 2012
22:04 |
TechCrunch >>
 Square's $200 million
Series D and $3.25 billion valuation yesterday may have risen
expectations massively for where mobile payments will ultimately
go, but for now the vast majority of us are still pulling out our
cash, cards and checks to buy things. A study from Deloitte, notes that
today in the UK only 1% of mobile consumers have ever used a
handset to pay for something in a retail location. However, it also
provides some convincing evidence that we are at least well on our
way to linking mobiles -- specifically smartphones -- to retail
purchases anyway. In the U.S. Deloitte says that using apps and
mobile web sites while shopping accounted for a 5% bump in retail
sales, equating to $159 billion in
in-store sales. In the UK the proportion was
slightly higher, but that the actual value was lower: mobile usage
gave a 6% bump, or £15.2 billion ($24.7 billion) in sales.
Deloitte notes that this puts the value of mobile influence at
twice that of how much money is being processed through mobile
payments at the moment in the UK.... (Read more)
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