|YouTube Video Advertising|
|Saturday, 23 January 2010 17:31|
A few years ago, an Internet marketing guru predicted that video will be huge on the Internet. He is right. Just take a look at YouTube. It's one of the fastest growing and most popular website on the Internet right now. So how can you benefit from this phenomenal growth? Here is a step by step guide.
Step 1: Sign up for a
Google AdWords account.
Step 1: Sign up for a Google AdWords account.
You will need to have a Google AdWords account to start promoting your video. You need to have a valid credit card to activate your account. Once the registration fee is paid, your account will be active immediately.
Step 2: Create a video commercial.
You will need to create a commercial video. This is the video that you will be promoting. Have the video ready in AVI format. The video should look like a commercial on TV. Make sure that your advertising message is clearly communicated in the video. Do not create a complicated video. A simple video that is simple and entertaining will get the job done. Upload the video to your YouTube account.
Step 3: Compose an ad.
Within your AdWords account, you can compose an ad. This is a text ad that others will see. The ad will appear on YouTube videos. When viewers click on this ad, your video will be displayed immediately. Note that you don't pay a single cent for displaying this ad. You only pay when someone clicks on the ad and views your video. So you are essentially paying for video views.
Step 4: Choose a video from YouTube.
Using the media picker from within the AdWords account, choose the video that you would like to promote. This is the video that you have uploaded to your YouTube account earlier. Now you are specifying the video that the ad should point to.
Step 5: Review and save your ad.
Review your ad to make sure everything is in order. Save the ad and you are done!
So how can you make money using this advertising service? Understand that video advertising is very powerful. Just take a look at some of the ads on TV. When done right, they have a powerful effect on the audience. Viewers are able to hear what you have to say about the product, and they can see visual demonstrations about what you are trying to sell. In doing so, viewers are able to grasp concepts that are difficult to explain using other forms of advertising.
You can use video advertising to drive traffic to physical stores, or you can drive traffic directly to your website. If you are a fan of direct marketing, you can also create several commercial videos and test the effectiveness of each video. There are millions of viewers on YouTube. So the opportunities are there. It's up to you take take advantage of these opportunities.
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