AT A GLANCE

AdMob can help you target and reach your audience on mobile devices. Adidas, Comedy Central, EA, Gap, J.C. Penney, Land Rover, Marriott, Microsoft, Paramount, Procter & Gamble, Sony Pictures, Toshiba and hundreds of other brands have selected AdMob as their mobile advertising partner. Here are just a few reasons why:

U.S. SCALE LEADER

In August 2009, AdMob served its 100 billionth ad. AdMob offers the greatest reach in mobile in iPhone (more than 6 million iPhone users in the U.S. alone) as well as across all devices. Using AdMob's industry- leading, transparent and double-verified methodology with data from both comScore and Nielsen, AdMob reaches the most unique users in mobile: 31.4 million each month.

SOPHISTICATED TARGETING

Target by demographic, device, DMA or interest. AdMob has conducted industry-leading research in partnership with comScore to better understand its network demographics and provide best-in-class targeting opportunities for its advertiser partners. Because of its scale, AdMob can offer significant reach even when you narrow your targeting parameters.

INNOVATIVE AD UNITS

In addition to AdMob's popular video ads and other ad formats visible on www.admob.com/iphone, AdMob has recently released a series of new ad formats for iPhone including:

• Search: Users enter search terms within the ad unit.
• Multi-Panel banner: An animated banner makes it easy to rotate through multiple images and calls to action within a single impression.
• Mobile social networking: Connect con- sumers with your social content on popular social networks.
• Scrolling canvas: Provide more in-depth info below the fold.

TURNKEY SOLUTION

AdMob sells ads, but can also offer creative consultation, create mobile-specific assets, optimize a campaign in flight and provide comprehensive reporting. AdMob makes mobile advertising easy and effective.