This post assumes that you know what Twitter is (a place where you can
post 140-character microblog posts) and how to get an account (Just
go to Twitter.com and it will
tell you how). Twitter is becoming a more important in the world of
SEO because now Google is showing “real time” search results from
there, as you can see in the screen shot. When you see Twitter
results in a Google results page, they update in real time.
However, there is a “pause” link at the top of the Twitter results
so you can freeze them long enough to get a better look.
You can use Twitter to let others know what is going on with
your website, including promotions, deals, and relevant site
updates. You can update Twitter from web-enabled cell phones,
iPhones, Blackberrys, and other mobile internet devices. On
Twitter, you’ll want to “follow” other Twitterers who are
interested in what your website’s all about. It is easy to find
those people. You simply put your search terms in Twitter’s search
box on your Twitter home page and you’ll get current, real-time
tweets on that topic. For example, a search on “vintage clothing”
brought up a long list of tweets, some of which are shown in the
second screen shot. Those might be good people to follow if your
website sells vintage clothing.
When you choose to follow someone on Twitter, they will be
apprised of it and will have the opportunity to follow you with one
click. If your Twitter profile makes you look like a spammer, they
probably won’t follow you back. But if your profile shows that you
have something real to say and a website they might like, then you
have a good chance of them following you back. The following
process builds on itself as others look for people to follow on
topics that interest them.
10 tips to help you get the most out of the off-page SEO juice
you can get from Twitter.
- Put a link on your website saying that you’re on Twitter and
they can follow you there. Twitter has all kinds of widgets you can
easily add to your site.
- The bio field on your Twitter profile, which is 160 characters
long, should really count. Include your site’s top keywords.
Because your bio is indexed, the contents are what give your
Twitter tweets their relevance. Your Twitter bio is your meta
description, so you may want to use a professional description or
talk about yourself in the third person. Don’t blow it talking
about how you love stuffed-crust pizza.
- Consider integrating your Twitter URL in your website’s Global
Footer, which shows up at the bottom of every page of your site.
This can help boost your Twitter URL in search engines.
- Include your website’s URL in your Twitter profile. While this
link doesn’t give you any “link juice” (since these are so-called
No Follow links), they do give people an easy way to get to your
- The first 40 or so characters form part of the title tag for
your tweet. The title tag will also include your account name. The
full tweet is indexed by the search engines. Therefore, make those
first 42 characters count by jumping right into the subject with
- If you can, start your tweet with one of your prime keyword
phrases to give a theme to each message. But don’t simply fill your
tweet with keywords to the point that it becomes nonsense. Your
Twitter title tag consists of <Actual Name> (Username) on
- Your Twitter title tag consists of <Actual Name>
(Username) on Twitter, so try to optimize it. The thing you want to
rank for should be the thing inside the <Actual Name> part.
You may have to do some thinking to come up with an actual name to
go on your Twitter account. Don’t change your user name, just your
“Name” in your Twitter account settings.
- Make your tweets re-tweetable by keeping them shorter than 120
characters whenever possible. This will also depend on the length
of your Twitter name, since “RT @yourTwittername” is affixed to the
beginning of anything of yours that is re-tweeted.
- Twitter internally links followers to your profile. Followers
with higher PageRank squeeze a little bit of link juice on you.
You’ll pick up outside links if you consistently tweet good
content. But at 140 characters, it has to be “SEO
- Every once in awhile put in a link to your Twitter profile on
your website. Can’t hurt.
And for good measure, here are 5 things that will turn people
off to following you on Twitter.
- You don’t have an avatar. People want to put a face with the
Twitterer they follow. A simple head shot is fine.
- You follow 50 times more people than follow you and you don’t
- Your updates are only ever used to push your products and
- Your return follow message is obviously mass-produced to pitch
your products and services, like “Thanks! How can I help you get
the trim thighs you’ve always wanted?”
- You never engage those who follow you on Twitter, and therefore
risk being perceived as thinking you’re “too good” for your
followers or that you only have your Twitter account to push your
Twitter is just like any other social media tool when it comes
to boosting your website’s SERP ranking. Don’t spam, make your
posts relevant, and provide links in some, but not all Tweets.
Don’t abuse the system, and you’ll gain followers steadily.