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Yahoo Mobile Network

Monday, 25 January 2010 06:50

SERVICE OFFERINGS

Yahoo! Mobile is a natural choice to meet marketing objectives on the mobile Internet.

Large mobile audience:
With more than 35.5 million users a month in the U.S., Yahoo! is a leading brand on the mobile Web. (Source: M:Metrics/comScore June 2009)
Leading mobile content:
Many of Yahoo!'s leading PC properties are also available on mobile; as on the PC side, Yahoo! ranks No. 1 or No. 2 in many mobile content categories (Mail, Messenger, Finance, Sports, etc.). (Source: M:Metrics/comScore June 2009)
Mobile sponsored search:
Yahoo! Search listings are prominently displayed on top of search results pages for Yahoo!, AT&T and T-Mobile in the U.S.
Sophisticated ad targeting:
Industry-leading mobile targeting capabilities combined with its large audience means Yahoo! can reach targeted audiences at scale.
Yahoo! PC synergies:
Mobile provides a natural extension to a Yahoo! PC media buy, offering centralized buying, account management and reporting.

INNOVATION

Mobile Smart Ads:
Smart Ads are a ground-breaking product and, as with Yahoo!'s PC Smart Ads program, Mobile Smart Ads provide a sophisticated platform that enables advertisers to target Yahoo! Mobile's audience with highly relevant, dynamically generated creative mes-sages while on the go.
iPhone rich media ads:
Advertisers can run an engaging full-screen rich media ad experience designed specifically for the iPhone. The unique ad unit offers the potential to play video, have data capture or simply click to an advertiser's mobile site.
Post-Click and Site Solutions:
Yahoo! offers advertisers a variety of post- click solutions to meet marketing objectives. Yahoo! can help if an advertiser doesn't have a mobile site or landing page. Examples of click-to-actions (click2iTunes for the iPhone, click2video on selected devices, click2call, click2email, click2sms):
- Forward to a friend (coupons; WAP sites).
- Sign up users for reminders, newsletters, SMS.
- Place an order, make reservations.

AD PERFORMANCE

In comparing cost-per-click campaign performance metrics, advertisers that ran campaigns on both the Web and mobile Web saw an effective cost per click of 50 percent less on the mobile Web.¹

_{¹Based on advertisers that have disclosed campaign
results to Yahoo!}