|Monday, 25 January 2010
Yahoo! Mobile is a natural
choice to meet marketing objectives on the mobile
- Large mobile
With more than 35.5 million users a month in the U.S., Yahoo! is a
leading brand on the mobile Web. (Source: M:Metrics/comScore June
- Leading mobile
Many of Yahoo!'s leading PC properties are also available on
mobile; as on the PC side, Yahoo! ranks No. 1 or No. 2 in many
mobile content categories (Mail, Messenger, Finance, Sports, etc.).
(Source: M:Metrics/comScore June 2009)
- Mobile sponsored
Yahoo! Search listings are prominently displayed on top of search
results pages for Yahoo!, AT&T and T-Mobile in the
- Sophisticated ad
Industry-leading mobile targeting capabilities combined with its
large audience means Yahoo! can reach targeted audiences at
- Yahoo! PC
Mobile provides a natural extension to a Yahoo! PC media buy,
offering centralized buying, account management and
- Mobile Smart
Smart Ads are a ground-breaking product and, as with Yahoo!'s PC
Smart Ads program, Mobile Smart Ads provide a sophisticated
platform that enables advertisers to target Yahoo! Mobile's
audience with highly relevant, dynamically generated creative
mes-sages while on the go.
- iPhone rich media
Advertisers can run an engaging full-screen rich media ad
experience designed specifically for the iPhone. The unique ad unit
offers the potential to play video, have data capture or simply
click to an advertiser's mobile site.
- Post-Click and
Yahoo! offers advertisers a variety of post- click solutions to
meet marketing objectives. Yahoo! can help if an advertiser doesn't
have a mobile site or landing page. Examples of click-to-actions
(click2iTunes for the iPhone, click2video on selected devices,
click2call, click2email, click2sms):
- Forward to a friend
(coupons; WAP sites).
- Sign up users for
reminders, newsletters, SMS.
- Place an order, make
cost-per-click campaign performance metrics, advertisers that ran
campaigns on both the Web and mobile Web saw an effective cost per
click of 50 percent less on the mobile Web.1
1Based on advertisers that have disclosed campaign
results to Yahoo!