|Sign Holder Marketing - Priceless|
|Sunday, 12 September 2010 00:41|
A sign walker promotion is a unique form of advertising involving the saturation of communities with people holding signs promoting your location with your current marketing campaign. They are placed in key positions throughout your business area to get customers going in the right direction.
Sign walkers can be used to complement a ground sign promotion or in areas where the ground signs aren't permitted. Sign holders, or sign walkers as they are sometimes called, are great for getting customers into your big sales event.
The labor for sign walking is obtained from temporary employment agencies to assure proper insurance and workman's compensation coverage in any region of the United States. This is an all inclusive service that requires no extra work by the management of a location besides receiving parcels.
This service is usually performed on the weekends, but can also be utilized seven days a week. This unique form of advertising puts a personality behind your message and gives signs the added visibility needed in high traffic areas.
This person can even hand out coupons as a way to help measure the success of this marketing method. Studies have shown that effectively done, this method can increase sales as much as 30 to 50%.
Budget: Human cost - $80 to $120 per day
Infusing their craft with a personal flair: Priceless
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