|Pros And Cons of Paid And Free Search Traffic|
|Sunday, 19 September 2010 20:22|
There are pros and cons to free vs paid search traffic, and a good marketer will learn how to put both to good use,depending on how you've created your campaigns.
Paid search is a powerful tool - one that has been making and unmaking of millions of marketers over the years. There is Google AdWords, Yahoo! Search marketing and these days you cannot forget Facebook along with many other CPM networks where you can post banner ads for a month at a time. With all these modern tools paid advertising is pretty much instant. You can have your ads online immediately and get feedback almost as fast. But, is it better than free traffic?
The Pros of Paid Traffic
The Cons of Paid Traffic
Up front you will likely pay some money to create content and develop links to your site, but once you've established listings in Google and other search engines, you'll be able to move up in the listings and stay there to gain free traffic from your targeted search terms for months to come. Many people say it is better than paid traffic, but there are two sides.
The Pros of Free Traffic
The Cons of Free Traffic
Making Your Decision
Most people find that paid traffic is a great way to get instant traffic and test a new campaign, while free traffic is the long term goal they should always be striving for. Having a recurring source of free traffic is very important as it will allow you to continuously generate sales without having to invest any additional money into your campaign. However, it does require more work on your part.
You need to keep building links, keep writing articles, and keep monitoring your listings, all things that paid traffic doesn't require. With paid traffic, the only goal is to have a high return on investment. As long as you make more money than you spend, you'll be successful with your campaigns almost across the board. In the end, the best route is to use whichever method fits into your plans at the moment. Short term measurements can gain quite a bit from PPC while authority sites and blogs can thrive with organic search.
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