Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.

In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary … A year later their footage was found …

The Blair Witch Project was considered to be the best-ever social media campaigns, cost $22,000 to make the film and generated $249 million worldwide. Not a bad ROI.

Forbes list of the 20 best-ever social media campaigns:

1. “The Blair Witch Project”
2. Blendtec: ill It Blend?
3. Old Spice: “Smell Like a Man, Man.”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: “Fun Theory”
7. OfficeMax: “Elf Yourself”
8. Evian: “Roller Babies
9. Ikea: “Facebook Showroom”
10. Hotmail
11. Whopper Sacrifice
12. Target: “Bullseye Gives”
13. Vitaminwater
14. Smirnoff: “Tea Par-tay”
15. The Dark Knight: Why So Serious?
16. Quicksilver: “Dynamic Surfing”
17. Cadbury: Gorilla
18. BMW: “1 Series Graffit Contest”
19. Bing/Farmville
20. CareerBuilder: Monk-e-Mail

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