Social Media Marketing Twitter Twitalyzer-
One of My Favorite Twitter Analytic Tools And How Twitter May Kill
It| Twitalyzer- One of My Favorite Twitter Analytic Tools And How Twitter May Kill It |
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| Friday, 15 October 2010 21:44 |
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Twitalyzer is the Social Media industry's most popular, most widely used analytics application. Used by over 400,000 people, Twitalyzer is changing the way that businesses and individuals think about their investment in Twitter and other short-messaging services. I have been using this Twitalyzer for some time now and it has become one of my all time favorite social media tools. Some of my favorite features: The dashboardThe Twitalyzer Metrics report provides easy access to all of your Twitalyzer measures and metrics on an easy to view dashboard
Setting twitter goalsTwitalyzer's Goals report allows you to set specific goals for yourself and then see those goals in the trended view of your data.
Twitter recommendationsTwitalyzer's Recommendations report is our most frequently requested and most often viewed report aside from benchmarks and user profiles. The analysis attempts to answer the question, "How can I increase my impact in Twitter?"
My twitter network's activityTwitalyzer's Network Activity by Hour of the Day report is designed to show you when @GabeElliott's network of followers are most active in Twitter. The timeframe covered is the seven (7) day period immediately prior to the user's last analysis in Twitalyzer. This is a great feature as it allows me to post an article when my network is most active.
Find new people to followTwitalyzer's Find New Followers report allows you to search for Twitter users associated with a particular topic. Use this report to look for Twitter users having specific sets of Twitalyzer criteria, for example a high level of influence or a low propensity to retweet other people using the drop-down lists.
Find trendsEvaluate trends based on Twitalyzer metrics in a graph format.
Find local influencers on twitterTwitalyzer's Benchmark report allows you to generate ranked lists of Twitter users based on their stated location and the tags that have been applied to their profile. By default the report lists the most influential people using Twitter based on their scores collected in the last 30 days. This is a great way to connect and network with active twitter users who are located nearby, like the founder of twitalyzer, @erictpeterson.
Eric Peterson (@erictpeterson)Web analytics consultant; author Web Analytics Demystified and Web Site Measurement Hacks plus creator of Twitalyzer (@Twitalyzer). @erictpeterson lives in Portland, Oregon.
Its easy to see what a powerful tool this can be and why anyone using twitter in some marketing or networking capacity should have this on their must have list. Thats why I began to worry when Twitter Announced it Would Launch Free Real-time Analytics This Year. The impact of this could be the loss for the startups currently offering analytics today, such as Radian6, Klout, Twitalyzer, PostRank, and Unilyzer. Here's a post from Eric Peterson, founder of Twitalyzer- Our thoughts on Twitter buying Dabble DB. Just like all the folks developing Twitter apps for iPhone, anyone building an advertising solution, the Co-Tweets and Hootsuites of the world working to build business-management solutions on the platform, we kind of felt like we’d done a bunch of work to make Twitter more valuable only to have the rug pulled out from under us. Read the rest here: Our thoughts on Twitter buying Dabble DB Lets hope we dont lose amazing tool and in case you've never used Twitalyzer, show your support by starting an account and follow the creators on twitter. Follow@twitalyzer – Official Twitalyzer Twitter account. Visit Twitalyzer at http://twitalyzer.com
Portland, Oregon
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I agree that tools that are diversified across multiple social media platforms like Unilyzer are less likely to be affected by this since twitter is just one platform versus tools that specialize in a single platform.
I am a big fan of using performance management tools.
Twitalyzer looks like a great tool for optimizing efforts to increase clout on Twitter, and I can see why it’s one of your favorite tools. Building clout is a time consuming effort, so using a tool to optimize performance is a great idea.
Gabe, you mentioned that Twitter will soon provide free Twitter analytics, and that this might impact some 3rd party analytics tools including Unilyzer. So, I want to address that briefly: Twitter Analytics and Unilyzer are complimentary, but different tools. Twitter analytics is narrowly focused on building clout (includes reach and influence metrics), while Unilyzer is broadly focused on measuring effectiveness of all social media channels, not just Twitter. Said another way, Twitter analytics is a small subset of Unilyzer, and Unilyzer measures outcomes of applied clout, not the degree of one’s clout. For example, insight from Unilyzer gives clues about effectiveness at targeting the right audience, providing relevant content and good navigation on site, and ultimately producing conversions.
Finally, as more people get free access to Twitter analytics and start working on building clout, they will realize that there is a high opportunity cost to do so, and, they will want to understand ROI on the time used to build clout. The most efficient way to understand ROI on social media, and applied clout, is to use the Unilyzer. The Unilyzer saves time, gives perspective, and improves social media performance.
All that said, free Twitter analytics fortifies the need for Unilyzer.
Thanks for the good information, Gabe.
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