If you’re an
advertiser running more than one campaign, you will probably
welcome the new Yahoo! Search Marketing Desktop,
a free offline tool that lets you spend less time on the tactical
details of campaign management, and more on increasing your
Search Marketing Desktop, it now takes just a few clicks to
modify multiple campaigns, ad groups, keywords and ads at the same
time. And if you get carried away, you can even undo selected
changes with no harm done.
Search Marketing Desktop puts an intuitive face on five major
campaign management tasks:
- Bulk editing: Easily make mass changes to settings such as
status, match types and budgets within an intuitive interface;
increase or decrease multiple keyword bids; and export your view of
keywords, ads, ad groups and campaigns into Excel for use however
- Campaign transfer: Import your third-party campaign data in one
- Keyword research: Use our keyword suggestion engine to find and
add new, relevant keywords to your campaigns; get URL-based keyword
suggestions to increase your keyword relevance and improve your
performance; and export the keyword suggestions into Excel to share
this information or to add tracking URLs.
- Find, replace and search: Find and replace text in ads,
keywords, ad groups and campaigns; search for specific campaigns,
ad groups, ads, or keywords in your account; or search for
information in any of the account tabs.
- Account performance statistics: Retrieve status and statistics
for your account’s impressions, clicks, CTR, cost, ad quality
scores and other information.
By using Yahoo! Search
Marketing Desktop you’ll have more time to analyze campaign
performance, test your ads, and do all the other things that can
help make campaigns succeed. Or, you could go do something else
Ready to get started? Download the free Yahoo! Search
Marketing Desktop, or register now for a webinar that
will introduce you to the tool and its benefits.
–-Chris Marlowe, Staff