If you’re an advertiser running more than one campaign, you will probably welcome the new Yahoo! Search Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment.

With Yahoo! Search Marketing Desktop, it now takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time. And if you get carried away, you can even undo selected changes with no harm done.

Yahoo! Search Marketing Desktop puts an intuitive face on five major campaign management tasks:

• Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.
• Campaign transfer: Import your third-party campaign data in one easy step.
• Keyword research: Use our keyword suggestion engine to find and add new, relevant keywords to your campaigns; get URL-based keyword suggestions to increase your keyword relevance and improve your performance; and export the keyword suggestions into Excel to share this information or to add tracking URLs.
• Find, replace and search: Find and replace text in ads, keywords, ad groups and campaigns; search for specific campaigns, ad groups, ads, or keywords in your account; or search for information in any of the account tabs.
• Account performance statistics: Retrieve status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores and other information.

By using Yahoo! Search Marketing Desktop you’ll have more time to analyze campaign performance, test your ads, and do all the other things that can help make campaigns succeed. Or, you could go do something else entirely!

Ready to get started? Download the free Yahoo! Search Marketing Desktop, or register now for a webinar that will introduce you to the tool and its benefits.

–-Chris Marlowe, Staff Writer

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