|15 Articles On Designing Websites For Search Visibility|
|Friday, 12 November 2010 16:37|
Rob Garner is senior strategy director for digital marketing company iCrossing. He also serves on the SEMPO board of directors. Follow him on Twitter at http://www.twitter.com/robgarnerRob Garner offers a review of 15 articles covering the process of designing or redesigning a web site: whether it is ensuring that search considerations are taken, or making the business case to do so.
Designing Web Sites For Search Visibility. Something of a sequel to a previous column, this one reiterates important considerations for redesigning a website.
More About Search In The Web Design Process. A follow-up to my follow-up, if you will, on the creative process and how to use search to inform personas. It also reviews a relational approach to website architecture.
Hot SEO Trend for 2010: Getting Back To Basics. It's time to quit worrying about ten years in the future, and just focus on the moment. There is more than enough to do for your website, even if it's what might be called "basic."
22 Considerations for Improving Natural Search Performance. A laundry list of stuff to do for your website.
The Days of Guessing at Keyword Research Are Over. Specific info on how to use search to inform personas prior to redesign.
How Search Fits Into The Web Site Design Process. The column that dovetails with the first column on this list. Its impetus came from a Fortune 500 executive who didn't believe that "search was relevant" to the redesign process.
Measuring Natural Search Marketing Success. It's
inevitable in any enterprise design or redesign that an SEO will be
asked to justify even the smallest optimizations from an ROI
standpoint. This article provides some workarounds, and ways
to educate stakeholders to think about the importance of SEO in
The Unfolding Search Story Of Bodog.com. Bodog had its
legacy domain pulled out from under it, and through this analysis,
you will find an example of the importance of the search equity
built into a domain.
The Transformation Of Natural Search Optimization. This
was written in February 2007, but even back then I was stressing
the term "engagement" as a core search optimization
principle. This is even more true today.
A Site That's Worth A Search Fortune. Big brands should
rethink their linking authority. Also: how to pursue further
Hope you get something out of this list, whether it's one simple thing you hadn't previously thought to do, or a new way of thinking about site redesign.
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