http://pipes.yahoo.com/pipes/

About Pipes

Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.

Like Unix pipes, simple commands can be combined together to create output that meets your needs:

• combine many feeds into one, then sort, filter and translate it.
• geocode your favorite feeds and browse the items on an interactive map.
• power widgets/badges on your web site.
• grab the output of any Pipes as RSS, JSON, KML, and other formats
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Pipes can do some very complex things, but what I think it does better than most other options is allow you to aggregate, sort and filter many RSS feeds into one. So, you might be asking at this moment, why would I want to do that.

I can think of number of reasons pretty quickly:

• Monitor mentions of your brand across multiple sources
• Monitor mentions of your competitors
• Monitor specific topics of discussion across the web
• Aggregate the columns of key journalists you want to influence
• String the blogs of your strategic partners into one feed

In the social media world we live in monitoring across platforms that track social media sites, bulletin boards, blogs, blog comments, PR newswires and web sites has become important and more complex. A simple monitoring mashup from Yahoo Pipes may provide a good DIY fix.

Pipes also comes with some tools that allow you to easily create widgets and badges to place on web and blog pages.

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