|Mobile Marketer's Guide to Mobile Advertising|
|Friday, 03 December 2010 07:47|
Mobile Marketer has released its third edition of its Classic Guide to Mobile Advertising.
Readers will find 44 articles across 88 pages in a document rich with how-to advice, best-practice tips, research, case studies and practical ideas on mobile advertising – the fastest-growing area within digital advertising.
While the slowdown has affected other sectors of the economy, mobile and online advertising are on a gallop, stealing budgets from traditional media.
Here to help marketers with mobile advertising are the industry’s best and brightest.
These expert bylined articles offer tips on how to run and measure mobile ad campaigns, targeting and location, SMS campaigns and database building, integration with print and stores, HTML5, iPad ads, site design, search engine optimization, paid search, in-application ads, social media, content creation and the effectiveness of mobile coupons.
Also included are analytical pieces as well as thought leadership on the privacy debate and legal boundaries that should not be crossed, buying mobile media, augmented reality, international differences and similarities, display ads and mobile video advertising.
Two must-read articles focus on the state of mobile advertising and one of the most successful case studies on rich media ads – the True Blood effort.
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