| Monday, 23 May 2011 15:32 |
|
AT&T ranked as the top online display advertiser in the
first quarter with 19.5 billion impressions, accounting for 1.8
percent of display ads. Experian Interactive ranked second with
16.6 billion impressions (1.5 percent), followed by Scottrade
ranked third with 11.2 billion (1.0 percent) and Intuit with 11
billion (1.0 percent). Groupon entered the top ten display
advertisers at #7 with 7.7 billion impressions (0.7 percent).
Top 10 U.S. Online
Display Advertisers
Q1 2011
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix |
|
Total Display Ad Impressions
(MM) |
Share of Display Ad
Impressions |
| Total Internet |
1,110,448,112 |
100.0% |
| AT&T Inc. |
19,467,236 |
1.8% |
| Experian Interactive |
16,635,360 |
1.5% |
| Scottrade, Inc. |
11,225,895 |
1.0% |
| Intuit Inc. |
10,980,711 |
1.0% |
| Verizon Communications Inc. |
9,687,999 |
0.9% |
| Netflix, Inc. |
8,787,348 |
0.8% |
| Groupon |
7,681,414 |
0.7% |
| Toyota Motor Corporation |
7,043,887 |
0.6% |
| Progressive Corporation |
6,773,297 |
0.6% |
| Weight Watchers International,
Inc. |
6,425,473 |
0.6% |
|
Top 10 List 
