|Use Search to Improve Display Campaigns|
|Wednesday, 14 April 2010 07:08|
Discover your audience with Yahoo’s Ad Delivery Report and enhanced reporting
You may already know that Yahoo!’s Ad Delivery Report is a great way for you to track and impr0ve the effectiveness of your search campaigns. But did you know that the data can also be used to help your display campaigns perform better?
“I’ve used the Yahoo! Ad Delivery Report and enhanced reporting to leverage our search marketing insights to target display ad strategy and deliver greater results,” says Yahoo!’s Gabriel Elliott, an account executive who has helped many advertisers take advantage of these tools.
The Ad Delivery Report, helps advertisers fine-tune their campaigns by helping identify under-performing sites, block out any irrelevant publishers, and focus on the best performing sites.
“This is a great example of Yahoo!’s ability to leverage its science and technology, combined with scale, to find out who your audience is and craft a more effective, more targeted display campaign,” says Elliott.
Audience insight at scale
For more info, visit Yahoo! Advertising, or contact your Yahoo! Advertising account executive—a real, live person is there to help.
Read the original post on out Yahoo Advertising Blog
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