|Heading to SXSW? 5 Trends to Watch|
|Thursday, 08 March 2012 00:23|
Adweek : Technology >>
Is it really called work when so much of what you're doing
involves bar-hopping and barbecue? It is when you're in Austin, for
South by Southwest.
trends seem to generate the most chatter. To get a sense of what to expect, Adweek talked to a few techies making the annual pilgrimage to SXSW. Whether you're Austin-bound or just wishing you were, here's a look at what they say could be ahead.
1. Social Discovery/Ambient Awareness
So far, the biggest startup action seems to be centered around this trend. In time for SXSW, a handful of startups, such as Sonar, Highlight, Glancee, Banjo and Kismet, have launched new or upgraded apps meant to help users discover the people around them who share friends or interests. Some apps alert users to connections after they check-in to a location, others more passively ping users when their phones spot a contact nearby.
Jalak Jobanputra, managing director at RTP Ventures, said she’ll be testing the emerging social discovery apps this week. And,...(Read more)
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