With the number of apps growing by the day, companies offering analytics on how they are performing have taken on a new focus, and the recent acquisition of Chomp by Apple has put the area positively on the map. Now a company is emerging, Placed, that is zoning in on one area of app analytics in particular: location. Formerly known as Sewichi, today Placed is coming out of stealth mode with a Series A round of $3.4 million. Leading the investment is Madrona Venture Group, with participation from Shane Atchison, CEO of WPP company Possible Worldwide, and founder/CEO David Shim. Matt McIlwain, MD at Madrona, has also now joined Placed's board.

...(Read more)