|App Location Analytics: Placed Exits Stealth Mode With $3.4M In Its Pockets|
|Thursday, 15 March 2012 02:35|
With the number of apps growing by the day, companies offering analytics on how they are performing have taken on a new focus, and the recent acquisition of Chomp by Apple has put the area positively on the map. Now a company is emerging, Placed, that is zoning in on one area of app analytics in particular: location. Formerly known as Sewichi, today Placed is coming out of stealth mode with a Series A round of $3.4 million. Leading the investment is Madrona Venture Group, with participation from Shane Atchison, CEO of WPP company Possible Worldwide, and founder/CEO David Shim. Matt McIlwain, MD at Madrona, has also now joined Placed's board.
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