| Monday, 26 March 2012
02:08 |
Adweek : Technology >>
Painting enormous QR codes that are scannable from the air is
something of a rite of
passage for tech nerds—sort of like tagging a railway overpass
in your hometown when you were a kid. Now, Facebook has gotten in
on the action, unveiling a 42-foot wide QR code on the roof of its new
headquarters at 1 Hacker Way in Menlo Park, Calif. When
scanned, the code opens a Facebook fan page devoted to the code
itself—a solipsistic bit of foolishness that perfectly mirrors some
of the underwhelming aspects of QR codes themselves. This being
Facebook, a lot of geekery went into testing the code. One employee
hacked a Canon camera's firmware, strapped it to a homemade
remote-controlled helicopter, and flew it over the roof—where it
was able to take photos of the code. Of
course, it worked. See a video of the paint job
after the jump.



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