Was your business affected by the recession in 2009?

How do you feel business will perform in 2010 versus 2009?

What advertising channels performed the strongest for your company in 2009?

In 2010, what percentage of your company's
overall multi-channel advertising campaign will
be allocated to digital marketing channels
(versus print, radio, television, outdoor, etc...?)

Beyond 2010, do you expect the percentage of your budget allocated to digital marketing to:

Which of the following objectives does your company leverage online marketing to accomplish? (select all that apply)

Which of the following marketing tactics will be part of your 2010 online marketing strategy? (select all that apply)

Each year, Datran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. Survey results also show a definitive move toward leveraging online audience marketing measurement tools, and a focus on emerging digital and social channels for reaching target audiences.

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