By Paul Taylor and Mark Hugo Lopez The Census Bureau made big news last week when it reported that the black voter turnout rate (66.2%) exceeded the white voter turnout rate (64.1%) for the first time ever in 2012. But a closer look at the numbers raises some intriguing questions. It’s possible that the lines [...]

Over Reporting the Vote This scatterplot shows the gap between the U.S. Census Bureau estimate of the voter turnout rate and the actual voter turnout rate in the 2012 election, against the percentage of eligible voters who are black in each state. The Census Bureau survey overestimates turnout in states above the horizontal line and [...]

With more than 2 million fans on Facebook, Carnival Cruise Lines has a vibrant social media presence, but it is always looking to reach fresh audiences. To reach out to millennials, in particular, Carnival launched the Carnival Cruise Tunes Spotify playlist.

Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.

According to research, UK book sales in 2012 were up 4% year over year. But while sales of physical books actually declined by 1%, sales of ebooks more than doubled. Ereaders continue to be popular in the UK, but tablet uptake is the main driver behind this growth.

Between 2011 and 2013, the number of online videos viewed in India doubled. The size of the audience is also rising, though not as fast, as regular viewers tune in more often.

A political, economic and demographic divide has opened up between France and Germany.

The euro crisis has exposed a range of intra-European problems long hidden from the harsh light of day. Not the least of these is German exceptionalism.

In what is now the fifth year in the wake of the Great Recession, Europeans believe that inequality is now a major problem in their societies and think that things will only get worse.

Although often light on resources, small businesses seem to have an intuitive grasp of the potential power of mobile marketing. These smaller firms are putting energy into developing social marketing strategies for potential customers on mobile devices, with a majority ensuring their mobile sites are social media friendly.