John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube’s business there.

US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics.

As video advertising gets bigger, the participating industries are shifting somewhat. Research shows that the consumer goods category has surpassed entertainment for video ad impressions. Entertainment sites still hosted the most video ads, but gaming, sports and music all grew their share.

Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights. Data management platforms (DMPs) are increasingly being used to manage and process the many different kinds of incoming data and put it to use.

Nearly three-quarters of Americans say that if the Senate background checks bill is reintroduced, Congress should pass it. But even gun control advocates are pessimistic about the bill’s chances.

Test how much you know about economic attitudes in the world with this quiz.

While people in advanced economies are most bearish about their economic situation, they report very low levels of deprivation relative to others around the world.

Publics around the world are decidedly unhappy about their nations’ economies. However, citizens of emerging market countries are overall more pleased with their economies than are people in advanced or developing economies.

Publics around the world are decidedly unhappy about their nations’ economies. However, citizens of emerging market countries are overall more pleased with their economies than are people in advanced or developing economies.

Citizens of emerging market countries are happier with their economies than are people in advanced or developing economies.