| Tuesday, 18 June
2013 19:00 |
SocialTimes >>
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Report: Launch
Of Facebook Video Ads Delayed (AllFacebook)
The video ads Facebook originally planned to launch this month or
in July are now on hold until at least mid-October, AdAge
reported, with sources telling the magazine more development is
needed on new features the social network plans to release
simultaneously with its video ads. One of those new features,
according to AdAge, is the incorporation of metrics from
Nielsen that would provide reach estimates in terms of gross
ratings points, including for ads that were viewed without audio
having been activated.
Inside Facebook Users were understandably enraged upon
learning that Facebook might adopt this controversial ad unit. It
was reported back in December that the company was still debating
whether or not to have
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| Tuesday, 18 June
2013 06:31 |
WebProNews » Social
Media >>
In Jean-Paul Sartre’s existentialist play No
Exit, one of the damned souls concludes that “hell is other
people.” Nearly 70 years later, that quote has inspired a new app
that helps you be as anti-social as possible. The app, Hell …
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| Tuesday, 18 June
2013 05:25 |
SocialTimes >>
Yelp today introduced a “Call
to Action” feature that allows merchants to support a single type
of transaction on their business listing page on the website.
“Consumers come to Yelp ready to make a spending decision and
they rely on Yelp’s wealth of valuable content to find a local
business to fit their needs,”
wrote Vivek Patel, the company’s vice president of business
products.
A storage business could allow users to reserve a unit directly
from Yelp. Ticketmaster is also using the feature to sell event
tickets on
the website.
Yelp is selling the feature as a form of advertising, and will
allow businesses to customize the transaction their listing
supports.
Yelp CEO Jeremy Stoppelman indicated
earlier this month at LeWeb London that the company was looking
into supporting commercial transactions on the website.
The Call to Action feature works on
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| Read more... |
| Tuesday, 18 June
2013 04:45 |
SocialTimes >>
A major factor in Facebook’s
botched IPO in May 2012 was interest in its stock by uninformed
investors who recognized the brand but didn’t know about the
company’s financials, experts said this afternoon at a panel on
technology IPOs at Bloomberg’s Next Big Thing Summit in Half Moon
Bay.
“There are certain companies where you’re going to have
unlimited unsophisticated demand, and clearly Facebook was an
example of that. In those cases I’m a strong advocate of another
kind of IPO,” said Lise Buyer, a principal at Class V Group, which
advises companies on going public. Buyer referred specifically to
the so-called
Dutch auction style of initial sale that Google opted for in
2004.
Kate Mitchell, a partner at ScaleVP venture capital firm, agreed
that overheated interest among non-institutional, or “retail”
investors had caused an overly high initial price on
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| Read more... |
| Tuesday, 18 June
2013 03:13 |
SocialTimes >>
Today at 2:00 p.m.
PST/ 5:00 p.m. EST, reddit users will get a chance to interview Emmy
Award-winning actor Bryan Cranston, who plays drug lord Walter
White in the AMC drama “Breaking Bad.”
The series returns on August 11 for the final eight episodes of
its fifth and final season. Redditors have already been talking
about the show using the subreddit, r/breakingbad.
In addition to the reddit AMA, Cranston is also promoting a
contest to benefit the National Center for Missing and Exploited
Children. One winner and a guest will take an RV ride with the
actor to the “Breaking Bad” premiere, where they can meet the cast,
watch the episode before it airs, and attend the after-party. The
prize also includes a free flight and a stay in a 4-star hotel.
To enter, go to the contest page on
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| Read more... |
| Tuesday, 18 June
2013 02:46 |
SocialTimes >>
Don Harrison, Google’s vice president of corporate
development, confirmed today that the company had agreed to a
billion-dollar price for the social mapping app Waze in a deal
announced earlier this month.
“We’re focused on the user experience, so we are willing to pay
an aggressive premium sometimes where we think there’s room for
user growth,” Harrison said.
Harrison was speaking at a panel on mergers and acquisitions at
Bloomberg’s Next Big Thing Summit.
Also on the panel was Ken Hao, managing partner at Silver Lake,
a private equity firm that specializes in technology businesses.
Hao joked that one of his firm’s investment rules was “never bid
against Google,” but also validated in general terms the high price
tag for a product that Google will be able to fit in neatly with
its own social and navigational offerings.
“It’s stunning what kind of
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| Read more... |
| Tuesday, 18 June
2013 02:19 |
SocialTimes >>
In an effort to build out its
advertising business, GetGlue has tapped Evan Krauss, formerly of
Shazam, to serve as the new president of the social TV company at
its headquarters in New York City. The news follows the company’s
appointment of online marketing veteran Shelby Huston
Haro as EVP of sales.
“I previously briefly met Evan at a few conferences and was
incredibly impressed with him,” explained GetGlue CEO Alex
Iskold in an email. ”The past few months, I was just browsing
LinkedIn and saw that he left Shazam. I reached out to him about a
GetGlue opportunity and we started chatting and got really excited
about working together.”
GetGlue is an entertainment hub for finding recommendations for
shows and movies to watch, to meet other fans, and to earn stickers
and prizes for watching TV.
Revenue had been
on the back burner while the
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| Read more... |
| Monday, 17 June
2013 23:21 |
SocialTimes >>
Your Facebook friends (and even friends of friends) can be
sources of job leads, if you know how to ask the right
questions. Facebook’s search bar, Graph Search, has its own
syntax, much like ordering a cup of coffee at Starbucks. To
find friends who can introduce you to an employer, you’ll need to
type a full sentence into the search bar. First, the
basics.

Find people you know.

My friends = your contacts
My friends of friends = their friends who are not also friends with
you
People = other people on Facebook that you are not connected to at
all
Figure out what your friends do and where they work.

who are = occupation or job title
who used to be =
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| Read more... |
| Monday, 17 June
2013 22:00 |
SocialTimes >>
The latest update to Rounds’
video chat hangout mobile app for iOS and Android includes a
co-browsing feature for friends to share the same web pages while
they talk.
Rounds marketing director Natasha Shine-Zirkel said that
the apps are designed to connect friends, not strangers, across
different platforms in a safe environment. But it’s the activities
that friends can share over the phone that makes the hangouts more
like hanging out in real life.
Much like they could with Google+ Hangouts, Rounds users can
watch YouTube videos and create camera effects while they chat, but
they aren’t limited to using their Google accounts to log in.
Rounds works with iPhone, Android, Web, Facebook, Desktop,
and Chrome.
Mobile users can share pictures from their phones and scribble
on each others’ video images with a drawing tool. There are a
number of
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| Read more... |
| Monday, 17 June
2013 19:00 |
SocialTimes >>
Click
here
to receive the Morning Social Media Newsfeed via email.
Digg
Reader Will Launch Just Before Google Reader Shuts
Down (SocialTimes)
Digg will open its new RSS platform, Digg Reader, just weeks ahead
of Google Reader’s expiration date, the company announced on
Monday. Beta testers will see the first version of the tool
starting next week; everyone else will have access on June 26.
CNET The first version of the reader — which lets
users import feeds and folders straight from the soon-to-be defunct
Google Reader — will have basic functions, along with a tool that
allows users to push what they think are the most important stories
to the top. Digg promises to add more over the next few months.
TechCrunch The Digg team says the service will
ultimately become a “freemium”
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| Read more... |
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| Monday, 17 June
2013 08:00 |
WebProNews » Social
Media >>
Facebook just announced a few more updates to its
efforts to “simplify” its ad products. The company recently
revealed that it plans to cut down its existing ad units by more
than half. More on that here. Even since that …
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| Read more... |
| Monday, 17 June
2013 06:36 |
SocialTimes >>
San Francisco mayor Ed Lee today pointed
to the growth of the technology industry as a major success of his
administration, even as anger in the city has mounted over
skyrocketing rents and urban congestion worsened by the fleet of
private buses that take workers to and from the campuses of the
largest technology companies in Silicon Valley.
San Francisco, with a population of 800,000, is home to more
than 1,800 technology businesses that employ 42,000 employees. The
city has claimed a larger share of startups since Lee made the
controversial move of waiving Twitter’s payroll taxes if it located
in the city’s troubled Mid-Market area last year.
Lee said the same pocket of the city is now home to nearly a
dozen other companies as well.
But even at the business-friendly Bloomberg Next Big Thing
Summit in the swank Ritz-Carlton hotel
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| Read more... |
| Monday, 17 June
2013 04:29 |
SocialTimes >>
LinkedIn’s Influencer program,
which showcases inspirational blog posts from luminaries ranging
from Bill
Gates to President
Barack Obama, has kept readers glued to the professional
networking site while it’s kept top executives waiting for their
invitations, according to a report by the New York
Times.
From
the article:
Visitors viewed 63 percent more pages in the first quarter of
2013, ending in May, than they did in the quarter a year earlier,
according to the earnings report. Mr. Roth said traffic to all its
news products had increased eightfold since Influencers was
introduced, although he would not say from what base it was
measured. Top posts routinely record more than 100,000 views,
according to the site’s own accounting. With obvious delight,
Mr. Roth conveyed what may be the most telling measure of success:
“We have a long list of C.E.O.’s who are asking
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| Read more... |
| Monday, 17 June
2013 03:10 |
SocialTimes >>
Digg will open its new RSS
platform, Digg Reader, just weeks ahead of Google Reader’s
expiration date, the company announced
today. Beta testers will see the first version of the
tool starting next week; everyone else will have access on June
26.
Based on early feedback from power users, Digg will release a
basic version of Reader that can import feeds and folders from
Google Reader and will also include tools for subscribing to
news feeds and sharing, saving, and organizing posts and other
media. In the 60 days following the launch, the team will build new
tools for filtering reading lists based on the users’ networks
and personal tastes and will integrate the platform with
third-party services including Buffer, Evernote, and
IFTTT. Other features, such as search and notification tools,
will be rolled out incrementally.
“While you’re at the beach and doing foliage cruises (or
whatever people do
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| Read more... |
| Monday, 17 June
2013 01:58 |
SocialTimes >>
As a television viewer to describe the
perfect living room world, and s/he would likely say unlimited
content on demand for free and with no ads. Internet-based
streaming devices such as Roku and Aereo will likely deliver just a
small part of that utopia, according to those companies’ CEOs.
Speaking at Bloomberg’s Next Big Thing Summit in Half Moon Bay,
Roku’s Anthony Wood said that live TV was “dying quickly.”
“Most TV on Roku is on demand that’s the real benefit. The top
25 percent of Roku users stream 30 hours a week, and almost all of
it is on demand,” Wood (top left) said.
Roku originally launched as a
set-top adapter that allowed Netflix subscribers to watch
programming on their television sets. It has since expanded to
include content from
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| Read more... |
| Sunday, 16 June
2013 23:00 |
SocialTimes >>
Should YouTube be part of your social marketing strategy? This
infographic links top advertisers’ success to their YouTube
presence and shows how the growing video-sharing platform has
surpassed the cable networks in catching the 18-to-34-year-old
demographic in the U.S. The ad spend for digital video is expected
to reach $8.06 billion by 2016, and current engagement and revenue
statistics for top brands like Nike, Red Bull, and Old Spice
suggest that ROI for YouTube advertisers is on the rise.
MDG
Advertising has compiled these and other statistics in the
infographic below.

New Career Opportunities Daily: The best jobs in
media.

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| Sunday, 16 June
2013 21:33 |
SocialTimes >>
Netflix will premiere a series
of TV shows based on characters from DreamWorks Animation, the
makers of “Shrek,” “Madagascar,” “Kung Fu Panda,” and “How to Train
Your Dragon.” Today the companies
announced a multi-year deal to bring 300 hours of original
programming to the digital streaming service — Netflix’s largest
original content deal yet — and exclusive access to existing
films.
First on the list is “Turbo F.A.S.T,” a kids’ show
premiering in December that follows the speedy snail character from
the upcoming film “Turbo.” The other original series in the queue
have yet to be announced, but some will draw inspiration from
the Classic Media library that DreamWorks acquired in 2012.
“DreamWorks Animation is a valued partner in our global efforts
to provide families the most engaging stories delivered however,
whenever and wherever they want,” said Netflix chief content
officer Ted
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| Read more... |
| Sunday, 16 June
2013 19:00 |
SocialTimes >>
Click
here
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Facebook to
Debut ‘New Product’ June 20 (AllFacebook)
Facebook alerted journalists by mail — snail mail, not email — that
it will debut a new product this Thursday (June 20) at its
headquarters in Menlo Park, Calif. Joanna Stern of ABC News
reported on the event and scanned the invitation she received,
saying that it arrived in a “clean white envelope sent via snail
mail.”
Inside Facebook The invitation reads: “A small team
has been working on a big idea. Join us for coffee and to learn
about a new product.” As Mark Zuckerberg, the company’s co-Founder
and CEO, previously explained, there are three pillars of Facebook:
timeline, News Feed and Graph Search.
GigaOM In related news, the social network announced
late
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| Read more... |
| Friday, 14 June
2013 05:38 |
SocialTimes >>
Not only has the U.S. government been tracking your email and
cell phone metadata, but, by the looks of it, it’s been tweeting
about it!
Scratch that. On second glance, @PRISM_NSA is a fake account.
But it’s a clever one, able to find a surveillance tie-in for
timely topics as wide-ranging as open-source software, Father’s
Day, gun control, online dating algorithms and the chronic
challenge of getting anyone to read one’s blog.
The account has more than 15,000 followers. As for who’s behind
it, you’ll have to ask the NSA.
We’ve improved & extended Hadoop, a nifty piece of open
source software that helps us spy on you. You’re welcome! http://t.co/Bkddd3popE
— PRISM US Gov (@PRISM_NSA) June
14, 2013
We like the way you’re thinking! @RedStorm22: @PRISM_NSA got any good ideas
for fathers day? Was thinking maybe an RFID implant.
— PRISM US Gov (@PRISM_NSA) June
14, 2013
If Congress shuts us
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| Friday, 14 June
2013 05:00 |
SocialTimes >>
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