Feedly, which makes an RSS reader vying to become the go-to replacement for Google Reader, said today that it will make users’ RSS subscriptions to popular Google Reader-based mobile and Mac apps.

By the time Google pulls its category-leading Reader on July 1, users will be able to access their subsciptions not just in Feedly — which imports feeds from Reader and displays them in a more visually appealing interface — but also in the apps Reeder, Nextgen Reader, Newsify and gReader, Feedly said today.

“We are … hearing from users that saving their feeds is not enough. One of the key features of Google Reader was that they had an ecosystem of apps - apps that people loved and depended upon,” Feedly said in a press release.

The company has actively engaged users in trying to determine how best to take over the RSS

Adam Wasilewski / Shutterstock.com

Zynga today laid off 18 percent of its workforce, eliminating 520 positions.

The company will close its New York and Los Angeles offices. It has already shuttered offices in Baltimore and Austin, Texas.

“None of us ever expected to face a day like today, especially when so much of our culture has been about growth… The scale that served us so well in building and delivering the leading social gaming service on the Web is now making it hard to successfully lead across mobile and multiplatform, which is where social games are going to be played,” said CEO Mark Pincus in an internal memo to employees.

The moves will reduce costs by $70 – $80 million per year, the company said.

Zynga also updated its predictions for Wall Street analysts to show a fewer in-app sales and

Facebook and Twitter are at the center of an ongoing battle to control the social media landscape. To illustrate its role in bridging the two social networks, HootSuite has re-imagined the two companies as opposing houses on the HBO series “Game of Thrones.” This infographic shows the major attempts of each company to block the other and prevent media from one site from crossing over to the next. The social media winter is coming, HootSuite says, and Google+, LinkedIn, Vine, and Instagram are just a few of the casualties along the way. See more in the visualization below and please note that Twitter is currently working on giving Vine users sharing privileges on Facebook.

New Career Opportunities Daily: The best jobs in media.

Digital ad revenues hit a new high of $9.6 billion in the first quarter of 2013, up 16 percent over the first quarter of last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.

“Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained. This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens,” said Randall Rothenberg, the CEO of IAB, an industry group.

Sherrill Mane, the group’s senior vice president of research, analytics and measurement attributed continuing double-digit growth to the “growing recognition by marketers that digital advertising is a critical part of all marketing in today’s world.”

Of course, the chart also sketches out the tech boom and bust cycles of the past couple decades. It also suggests that marketers began

Twitter has released the Vine app for Android, giving Android users access to the six-second looping videos that iOS users have been able to post on Twitter since January.

“We’ve been looking forward to this day, and we’re excited to get the app into your hands,” wrote Android engineer Sara Haider in a blog post.

In addition to posting on Twitter, Vine members can use the app to discover other people’s videos and invite their friends to join. Until now, Android users have been unable to accept those invitations.

Vine currently has 13 million registered users who post an estimated five videos per second.

Much like the iOS version, the video creation tool for Android will have an automatic playback feature and sound.  But Android users will have something that iOS users don’t: a zoom tool.

In addition to fixing bugs and improving performance,

Application analytics provider AppData announced the launch of its proprietary iOS application and developer revenue estimates. Metrics are provided by week, month, and year-to-date for the top grossing applications and developers on iOS.

App revenue is attributed to either app purchase price or in-app purchases for each application. Developer revenue is shown in context with the overall number of apps and app titles the developer has published.

Social game developers and investors will now be able to gain insight into the financial success of competing applications and studios in their market with these estimates, which will be updated on an ongoing basis.

This new feature is available as part of a subscription to AppData for Mobile Apps, AppData Pro, or AppData Custom. Learn more on the AppData site.

New Career Opportunities Daily: The best jobs in media.

I noticed something troubling involving many startup founders I’ve met this year: They suck and have no people skills.

Don’t get me wrong, I’m well aware of the fact that I’m an asshole. The title of my last book was Social Media Is Bullshit. Do you have any idea how big of an asshole you need to be to put out a book with a title like that? But, and this is worth noting: I am not an entrepreneur, nor do I have any plans to ever be one. So, I can afford to be an asshole. My job is to get on stage, make people laugh, and collect money. So, this isn’t about me. I know who I am and what I want out of life.

But for you, Mr. or Mrs. Would Be Entrepreneur, you don’t have

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Apple’s iRadio Plans Warm Up (Financial Times)
Apple is looking more likely to launch its long-awaited music streaming service at its Worldwide Developers Conference, which begins on June 10, after agreeing to terms with Warner Music’s recorded music and music publishing divisions for the service known as “iRadio.” Warner, the third-largest global music company, became the first music publisher to agree to a deal for iRadio, people close to the negotiations said, after Apple agreed to pay its songwriters 10 percent of advertising revenue, more than double the 4 percent rate it earns from Pandora, the U.S.-based internet radio service with more than 70 million “active listeners.” Mashable The news comes one month after the company reached another deal with Universal Music. Talks are

Jacob Bijani, Tumblr’s first designer, has left the company, he said today in a blog post.

Bijani first worked for Tumblr as a freelancer, beginning in the summer of 2008. He joined the company later that year. He was, founder David Karp said at the time, “the first person we’ve hired who’s younger than me.”

Bijani’s departure comes just weeks after Tumblr was acquired by Yahoo, which has a poor track record with major startup acquisitions. Bijani nevertheless expressed optimism about Tumblr’s future.

“I’m so proud of what we’ve all created together, and it’s been a privilege to contribute to something beloved by so many. I can’t wait to see what’s next for the product; I’m sure it will be nothing short of incredible,” he said.

Bijani said he planned to take “some time off to digest the last few years.”

He

This week, Pepperdine University is hiring a social media manager, while Sketchers needs a social media coordinator. NYLON magazine is seeking an e-commerce director, and the Center for Global Development is on the hunt for a web coordinator. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

• Social Media Manager Pepperdine University (Malibu, CA)
• Social Media Coordinator Sketchers (Manhattan Beach, CA)
• E-Commerce Director NYLON (New York, NY)
• Web Coordinator Center for Global Development (Washington, DC)
• Community Support and Social Media Coordinator The Teachers’ Curriculum Institute (Mountain View, CA)

Find more great social media jobs on our job board. Looking