| Sunday, 05 May 2013
21:34 |
SocialTimes >>
Sales professionals see the value of social media, but are still
in the early stages of measuring ROI, according to a report
conducted by Forrester
Research and commissioned by Hearsay Social.
Using social media, 80 percent of customers discover new brands,
products, and services through family and friends, while 36 percent
rely on salespeople, the researchers found.
Businesses that require more personal interaction and trust,
including those in the real estate, finance, automotive, and
high-end retail industries, have the most potential for growth on
social media, according to Hearsay Social founder and CTO Steve
Garrity.
Today, Hearsay launched the next generation of its social
sales platform and a new Hearsay Social Brand Solution to
help businesses plan, publish, and measure messages across all
their social channels at a high volume.
Forrester’s study showed that companies aren’t measuring
branding or awareness for their social campaigns, but are starting
to measure results in the areas
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| Read more... |
| Sunday, 05 May 2013
19:00 |
SocialTimes >>
Click
here
to receive the Morning Social Media Newsfeed via email.
Twitter
CEO Dick Costolo Tells University of Michigan Graduates: ‘Be
Bold’
Dick Costolo began his keynote at University of Michigan’s
commencement ceremony Saturday not by speaking, but by tweeting.
The CEO of Twitter and U-M alum sent a picture of the roughly 5,000
students sitting across from him in the Big House, waiting to
graduate, to his more than 1 million Twitter followers.
Mashable
“When I was your age we didn’t have the Internet in our pants,”
Costolo joked, flaunting his phone, during the speech. “We didn’t
even have the Internet not in our pants — that’s how bad it was.”
That was among Costolo’s lines that incited UM’s 2013 graduating
class to break out in laughter Saturday at Michigan Stadium.
The Next
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| Friday, 03 May 2013
06:11 |
SocialTimes >>
Last month, Google was able to
expand its social log-in dramatically by simply integrating its
log-in feature with identity management providers Gigya and
Janrain.
The deal shone a spotlight on service providers who are usually
invisible to end users. But Gigya and Janrain have their products deployed on
hundreds of thousands of websites and interact with billions of
users every month. They support log-ins through a couple dozen
social platforms, including not just
Google+, Facebook and Twitter but also Disqus, LinkedIn and
others.
Companies lose customers when they require them to set up unique
log-in accounts – many see it as a hassle and decide to shop
elsewhere. Allowing users to log in with existing accounts improves
vendors’ conversion rates and provides them with social data on
users who log in.
But why turn to an identity management
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| Friday, 03 May 2013
05:13 |
SocialTimes >>
If the chatter on Twitter can foreshadow box office success,
Disney and Marvel Studios’ ”Iron Man 3″ could very well top
the charts. Analysts at Salorix expect the film to gross more
than $300 million when it hits U.S. theaters this weekend based on
the amount of social media buzz it’s drawn so far.
“Viewers’ updates on Twitter directly contribute to revenues by
creating word-of-mouth marketing and encouraging potential
fence-sitters to go for the movie,” analysts at the social media
management company explained in their report.
“Iron Man 3,” the latest installment in a series of films
featuring characters from popular Marvel comic books, dominated
99.22 percent of last weekend’s Twitter conversations about
upcoming movies, based on an analysis of 1 million Tweets. The
analysts say that this puts the film on track for box office
success beyond any other film that’s released this weekend.

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| Friday, 03 May 2013
02:51 |
SocialTimes >>
It’s official:
Everyone wants to be a platform. And we do mean everyone.
A business
piece on Taco Bell’s use of Doritos in its products includes
this:
Like Android is to Google or iOS is to Apple, Doritos-based
flavors represent a whole new framework for Taco Bell to build on.
“It’s not just a product; it’s now a platform–Nacho Cheese, Cool
Ranch, Flamas,” [Taco Bell CEO Greg] Creed beams. “We’re going to
blow everyone away in the next few years in terms of how big this
idea and platform will become.”
Are Doritos the Facebook on which all future taco apps will be
built? Or is the whole thing a framework? Is the sour cream a layer
in the stack? The dribble down your chin Stack Overflow?
Well, since the article confuses platforms and frameworks
anyway, we thought we’d take it another step and call Doritos Taco
Bell’s TacOS.
What’s
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| Friday, 03 May 2013
01:16 |
SocialTimes >>
Spotify has acquired Tunigo, a Swedish startup
that builds a popular Spotify music-discovery app, the company
confirmed today.
(The deal was first
reported by AllThingsD.)
Spotify declined to say whether those apps would be shut down.
But the Tunigo staff will stay on as part of Spotify.
“We are excited to add their music discovery expertise to the
team over here,” said Graham James, a spokesman for Spotify.
Tunigo’s app was one of the first to launch with Spotify as a
platform. Users can launch Tunigo from within Spotify, but it’s
also available as a free-standing app for iOS or Android.
Spotify, while highly
valued by investors, has worked to improve its
discovery features.
New Career Opportunities Daily: The best jobs in
media.

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| Read more... |
| Friday, 03 May 2013
00:26 |
SocialTimes >>
These days, more and more brands are incorporating
YouTube into their online advertising and marketing strategies. But
if you’re new to advertising on YouTube, it can be tough figuring
out how it works and where to get started. We spoke with Michael
Lanz, Industry Director, Social & Information at Google, and
Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some
insight into the benefits of brand advertising on YouTube, as well
as some tips on how to get started.
The Benefits of YouTube Over Traditional
Advertising
Lanz explains that, “Video has long been an essential part of
brand building because it enables businesses to connect with
consumers using the power of sight, sound, and motion. These
qualities help brands tell richer stories that can often be more
dynamic than static text or images alone.”
Barrett tells me
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| Read more... |
| Thursday, 02 May
2013 23:37 |
SocialTimes >>
Yahoo CEO Marissa Mayer may be able to juggle a new
baby and a struggling company
without breaking a sweat, but her latest policies show her
compassion for workers with families. New details have emerged
about the company’s plan to support and retain new parents after
extending the maternity leave period to up to 16 weeks.
According to the Wall Street Journal, Yahoo employees
will also have the following benefits:
- Eight weeks’ paid leave for new fathers and parents who adopt
or go through a surrogate
- An additional eight-week unpaid sabbatical for every five years
spent at the company
- $500 to put toward food, housecleaning, or other household
expenses for new parents
- $5,000 toward adopting a child (this isn’t new, but the offer
still stands)
- Yahoo swag for new pets
The move is part of an industry-wide effort to attract and
retain women at
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| Thursday, 02 May
2013 22:28 |
SocialTimes >>
Happy Friday, SocialTimes readers! The internet is so vast, it’s
nearly impossible to be there every time a skateboarder crashes or
a kitten flails on a staircase, but watch these moments we must,
because that is what we do. Here’s a round-up of video compilations
that get your funny video watching done in a couple of glorious
minutes so you can get back to your spreadsheets, or whatever it is
you do.
Black Ops 2 Funny Moments – Assault Shield Glitch, Magic
Tricks, Setting Up Noob Tubes, Bad Emblems,
by VanossGaming
311,114 views, 11,910 likes, 177 dislikes
The latest installment in a series of video game-themed videos
from Vanoss shows people playing “Call of Duty: Black Ops
2” and laughing while they narrate their epic game with
captions and music.
99 Years Of Bad Luck in 61 Seconds, by BuzzFeedVideo,
song
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|
| Thursday, 02 May
2013 19:00 |
SocialTimes >>
Click
here
to receive the Morning Social Media Newsfeed via email.
Instagram
Has Tagged You in a Photo (SocialTimes)
The words everybody dreads seeing in their inboxes — “[your friend]
has tagged you in a photo” — are coming to photo-sharing site
Instagram. Just like on Facebook, you will now be able to label the
people in your Instagram photos by tapping on the picture and
filling in the names through the “Photos of You” feature. Brands
can also be tagged. Mashable
Previously, the only way to find out whether a photo of you was
uploaded to Instagram was to crawl through your activity feed,
hoping someone had mentioned your username in a caption (i.e.,
@laureni). Likewise, there’s been no easy way to share a photo
someone uploaded of you to your own followers; oftentimes,
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| Thursday, 02 May
2013 05:32 |
SocialTimes >>
Gmail will now automatically underline
dates and times mentioned in emails, allowing users to use the
information to schedule events in Google Calendar without leaving
the Gmail interface.
“If you do a lot of scheduling over email, it’s now a little bit
easier to create events directly from your Gmail,” Gmail product
manager Boris Khvostichenko
wrote on a company blog.
Users who click on the underlined text will access a small-pop
up window that allows them to preview their schedule for the day,
edit the details of the event and save it to Google Calendar.
When viewed from the calendar, events created this way will
include a link back to the email used to create them.
The feature is part of Google’s ongoing efforts to tie its
products more tightly together.
Google said the feature will roll out over the next week to
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| Read more... |
| Thursday, 02 May
2013 05:11 |
SocialTimes >>
It’s only been a few hours since Warren Buffett joined
Twitter, but the billionaire investor already has a copycat who
writes under the homophonous Twitter handle,
@WarrenBuffitt.
His first few Tweets show that Buffet’s doppelgänger is both a
high roller and a social media maven: “Playing words with friends
with @oprah for $4 billion a game. #peasants,” he wrote less than
an hour ago. (Oprah Winfrey must have lost the game, because she
never wrote back.)

Fortunately for the real Warren Buffett, his twin is not quite
as popular. At the time of this post, Buffitt’s follower count was
67, compared to Buffett’s 166,807.
Although we’d like to hear a little bit more about this coal
business. Sounds innovative!
New Career Opportunities Daily: The best jobs in
media.

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| Read more... |
| Thursday, 02 May
2013 04:24 |
SocialTimes >>
LinkedIn reported first-quarter revenue of $324.7
million, up nearly 75 percent over the first quarter of 2012, but
the company’s guidance suggested that its revenue growth will cool,
prompting stocks to
fall after hours.
The company predicted revenue next quarter to be roughly $345
million and for the full year of 2013 of $1.45 billion. The annual
revenue would represent 49 percent increase, down from an 86
percent increase between 2011 and 2012.
LinkedIn reported profit for the first quarter of $23 million,
compared to $5.0 million for the first quarter of 2012.
The company, benefiting from research and development tax
incentives, paid an effective tax rate of 3 percent last
quarter.
Developing: SocialTimes is on LinkedIn’s earnings call.
We will be updating this post.
New Career Opportunities Daily: The best jobs in
media.
|
| Read more... |
| Thursday, 02 May
2013 04:24 |
SocialTimes >>
LinkedIn reported first-quarter revenue of $324.7
million, up nearly 75 percent over the first quarter of 2012, but
the company’s guidance suggested that its revenue growth will cool,
prompting stocks to
fall after hours.
The company predicted revenue next quarter to be roughly $345
million and for the full year of 2013 of $1.45 billion. The annual
revenue would represent 49 percent increase, down from an 86
percent increase between 2011 and 2012.
LinkedIn reported profit for the first quarter of $23 million,
compared to $5.0 million for the first quarter of 2012.
The company saw 102 million unique visitors per month across
mobile and desktop. Its newly launched Contacts app now has half a
million users, the company said. With more than a third of the
social network’s traffic coming from mobile devices, CEO Jeff
Weiner noted that its
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| Thursday, 02 May
2013 03:24 |
SocialTimes >>
Warren Buffet gained
almost 100,000 followers on Twitter in just over an hour, but how
can less famous users amass a Twitter following?
A statistical study from Georgia Tech challenges the notion that
social media rewards those who talk too much about themselves.
Instead, posting informational rather than self-expressive content
contributed to the accumulation of followers, the study found.
That’s right, tweeting what you had for breakfast is likely to
cost you followers over time.
Although Warren Buffet’s first tweet “Warren is in the house”
could be seen as self-expressive, most of those choosing to follow
him likely read the statement as an indication that Buffet’s views
on investment, tax policy and politics will follow, if the study is
correct.
Complaining or otherwise expressing negative sentiment inhibited
follower growth, while expressing positive sentiment helped
facilitate it.
“It matters what you say, and how
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| Thursday, 02 May
2013 02:03 |
SocialTimes >>

The words everybody dreads seeing in their inboxes — “[your
friend] has tagged you in a photo” — are coming to the
photo-sharing site Instagram.
Just like on Facebook, you will now be able to label the people
in your Instagram photos by tapping on the picture and filling in
the names.
The feature works for both user profiles and brand pages.
You’ll find a notification in the new Photos of You
section when you’ve been tagged on Instagram and you can use
your privacy settings to keep the picture hidden from your own
profile until you approve it.
Don’t worry, you look amazing.
New Career Opportunities Daily: The best jobs in
media.

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| Read more... |
| Thursday, 02 May
2013 01:30 |
SocialTimes >>
Creative production company Portal A has launched a new YouTube
channel, AdhocVids,
to bring to video marketing something that YouTube has had for
years: parodies.
The team’s first parody mocks Dove’s “Real Beauty Sketches”
video, in which a forensic sketch artist compares a woman’s
description of herself to a stranger’s in order to prove that women
are their own worst critics when it comes to their looks.
Men get the same treatment with other parts of their anatomy in
Portal A’s version, “"
data-sessionlink="feature=c4-videos-u&ei=3I-CUYeWBaKnhgHv1IGwDg">Dove
Real Beauty: #Balls.”
“We loved the original, but often times the best parodies come
out of the most emotional or resonant content,” Portal
A digital media strategist Jessica Schiffman told
SocialTimes. “A lot of the response we’ve gotten so far hasn’t been
that folks have hated the original and loved the parody (or vice
versa), but that they loved both.”
Launched stealthily, the parody racked up half
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| Read more... |
| Thursday, 02 May
2013 00:42 |
SocialTimes >>
Investor Warren Buffet joined Twitter and
sent his first tweet out less than an hour ago (“Warren is in the
house”) and has already amassed more than 65,000 followers.
Update at 2:15 p.m.: 95,916
followers.
The lone tweet has been retweeted more than 12,000 times and
favorited more than 2,700 times.
Buffet’s immediate popularity was ushered in by welcome tweets
from prominent Twitter users including company staff and Bill
Gates, who has 11 million followers.
At least so far, it appears Buffet is as good at social media as
he is at investing. (But if he’s going to be a hip online guy now,
Buffet might want to invest in a website that looks less
like this
one.)
Warren is in the house.
— Warren Buffett (@WarrenBuffett) May
2, 2013
New Career Opportunities Daily: The best jobs in
media.
|
| Read more... |
| Thursday, 02 May
2013 00:42 |
SocialTimes >>
Investor Warren Buffett joined Twitter
and sent his first tweet out less than an hour ago (“Warren is in
the house”) and has already amassed more than 65,000 followers.
Update at 2:15 p.m.: 95,916
followers.
The lone tweet has been retweeted more than 12,000 times and
favorited more than 2,700 times.
Buffett’s immediate popularity was ushered in by welcome tweets
from prominent Twitter users including company staff and Bill
Gates, who has 11 million followers.
At least so far, it appears Buffett is as good at social media
as he is at investing. (But if he’s going to be a hip online guy
now, Buffett might want to invest in a website that looks less
like this
one.)
Warren is in the house.
— Warren Buffett (@WarrenBuffett) May
2, 2013
New Career Opportunities Daily: The best jobs in
media.
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