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Study: The Future of Social Selling E-mail
Sunday, 05 May 2013 21:34
SocialTimes >> 

Sales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social.

Using social media, 80 percent of customers discover new brands, products, and services through family and friends, while 36 percent rely on salespeople, the researchers found.

Businesses that require more personal interaction and trust, including those in the real estate, finance, automotive, and high-end retail industries, have the most potential for growth on social media, according to Hearsay Social founder and CTO Steve Garrity.

Today, Hearsay launched the next generation of its social sales platform and a new Hearsay Social Brand Solution to help businesses plan, publish, and measure messages across all their social channels at a high volume.

Forrester’s study showed that companies aren’t measuring branding or awareness for their social campaigns, but are starting to measure results in the areas

Read more...
 
Social Media Newsfeed: Twitter CEO Commencement Speech | Nook Google Play Store E-mail
Sunday, 05 May 2013 19:00
SocialTimes >> 

 Click here to receive the Morning Social Media Newsfeed via email.

Twitter CEO Dick Costolo Tells University of Michigan Graduates: ‘Be Bold’
Dick Costolo began his keynote at University of Michigan’s commencement ceremony Saturday not by speaking, but by tweeting. The CEO of Twitter and U-M alum sent a picture of the roughly 5,000 students sitting across from him in the Big House, waiting to graduate, to his more than 1 million Twitter followers. Mashable “When I was your age we didn’t have the Internet in our pants,” Costolo joked, flaunting his phone, during the speech. “We didn’t even have the Internet not in our pants — that’s how bad it was.” That was among Costolo’s lines that incited UM’s 2013 graduating class to break out in laughter Saturday at Michigan Stadium. The Next

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What Is Identity Management and Who Uses It? E-mail
Friday, 03 May 2013 06:11
SocialTimes >> 

Last month, Google was able to expand its social log-in dramatically by simply integrating its log-in feature with identity management providers Gigya and Janrain.

The deal shone a spotlight on service providers who are usually invisible to end users. But Gigya and Janrain have their products deployed on hundreds of thousands of websites and interact with billions of users every month. They support log-ins through a couple dozen social platforms, including not just Google+, Facebook and Twitter but also Disqus, LinkedIn and others.

Companies lose customers when they require them to set up unique log-in accounts – many see it as a hassle and decide to shop elsewhere. Allowing users to log in with existing accounts improves vendors’ conversion rates and provides them with social data on users who log in.

But why turn to an identity management

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Social Media Analysts Predict ‘Iron Man 3′ Will Gross More Than $300 Million in the U.S. E-mail
Friday, 03 May 2013 05:13
SocialTimes >> 

If the chatter on Twitter can foreshadow box office success, Disney and Marvel Studios’ ”Iron Man 3″ could very well top the charts. Analysts at Salorix expect the film to gross more than $300 million when it hits U.S. theaters this weekend based on the amount of social media buzz it’s drawn so far.

“Viewers’ updates on Twitter directly contribute to revenues by creating word-of-mouth marketing and encouraging potential fence-sitters to go for the movie,” analysts at the social media management company explained in their report.

“Iron Man 3,” the latest installment in a series of films featuring characters from popular Marvel comic books, dominated 99.22 percent of last weekend’s Twitter conversations about upcoming movies, based on an analysis of 1 million Tweets. The analysts say that this puts the film on track for box office success beyond any other film that’s released this weekend.

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Social Media Jobs: Norma Kamali, Freelancers Union, The Hollywood Reporter E-mail
Friday, 03 May 2013 03:42
SocialTimes >> 

This week, Norma Kamali is hiring a social media specialist, while Freelancers Union needs an online community manager. The Hollywood Reporter is seeking an social media editor, and City & State is on the hunt for a digital editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking

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Introducing: TacOS? E-mail
Friday, 03 May 2013 02:51
SocialTimes >> 

It’s official: Everyone wants to be a platform. And we do mean everyone.

A business piece on Taco Bell’s use of Doritos in its products includes this:

Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. “It’s not just a product; it’s now a platform–Nacho Cheese, Cool Ranch, Flamas,” [Taco Bell CEO Greg] Creed beams. “We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become.”

Are Doritos the Facebook on which all future taco apps will be built? Or is the whole thing a framework? Is the sour cream a layer in the stack? The dribble down your chin Stack Overflow?

Well, since the article confuses platforms and frameworks anyway, we thought we’d take it another step and call Doritos Taco Bell’s TacOS.

What’s

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Spotify Acquires Tunigo Discovery App E-mail
Friday, 03 May 2013 01:16
SocialTimes >> 

Spotify has acquired Tunigo, a Swedish startup that builds a popular Spotify music-discovery app, the company confirmed today.

(The deal was first reported by AllThingsD.)

Spotify declined to say whether those apps would be shut down. But the Tunigo staff will stay on as part of Spotify.

“We are excited to add their music discovery expertise to the team over here,” said Graham James, a spokesman for Spotify.

Tunigo’s app was one of the first to launch with Spotify as a platform. Users can launch Tunigo from within Spotify, but it’s also available as a free-standing app for iOS or Android.

Spotify, while highly valued by investors, has worked to improve its discovery features.

New Career Opportunities Daily: The best jobs in media.

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An Insider’s Look at Brand Advertising on YouTube E-mail
Friday, 03 May 2013 00:26
SocialTimes >> 

These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.

The Benefits of YouTube Over Traditional Advertising

Lanz explains that, “Video has long been an essential part of brand building because it enables businesses to connect with consumers using the power of sight, sound, and motion.  These qualities help brands tell richer stories that can often be more dynamic than static text or images alone.”

Barrett tells me

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Back from Maternity Leave, Yahoo’s Marissa Mayer Offers Perks to New Parents E-mail
Thursday, 02 May 2013 23:37
SocialTimes >> 

Yahoo CEO Marissa Mayer may be able to juggle a new baby and a struggling company without breaking a sweat, but her latest policies show her compassion for workers with families. New details have emerged about the company’s plan to support and retain new parents after extending the maternity leave period to up to 16 weeks.

According to the Wall Street Journal, Yahoo employees will also have the following benefits:

  • Eight weeks’ paid leave for new fathers and parents who adopt or go through a surrogate
  • An additional eight-week unpaid sabbatical for every five years spent at the company
  • $500 to put toward food, housecleaning, or other household expenses for new parents
  • $5,000 toward adopting a child (this isn’t new, but the offer still stands)
  • Yahoo swag for new pets

The move is part of an industry-wide effort to attract and retain women at

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Friday Morning Laughs – A Compilation of Compilations E-mail
Thursday, 02 May 2013 22:28
SocialTimes >> 

Happy Friday, SocialTimes readers! The internet is so vast, it’s nearly impossible to be there every time a skateboarder crashes or a kitten flails on a staircase, but watch these moments we must, because that is what we do. Here’s a round-up of video compilations that get your funny video watching done in a couple of glorious minutes so you can get back to your spreadsheets, or whatever it is you do.

Black Ops 2 Funny Moments – Assault Shield Glitch, Magic Tricks, Setting Up Noob Tubes, Bad Emblems, by VanossGaming

311,114 views, 11,910 likes, 177 dislikes

The latest installment in a series of video game-themed videos from Vanoss shows people playing “Call of Duty: Black Ops 2” and laughing while they narrate their epic game with captions and music.

99 Years Of Bad Luck in 61 Seconds, by BuzzFeedVideo, song

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Social Media Newsfeed: Instagram Photo-Tagging | LinkedIn Revenue Forecasts E-mail
Thursday, 02 May 2013 19:00
SocialTimes >> 

 Click here to receive the Morning Social Media Newsfeed via email.

Instagram Has Tagged You in a Photo (SocialTimes)
The words everybody dreads seeing in their inboxes — “[your friend] has tagged you in a photo” — are coming to photo-sharing site Instagram. Just like on Facebook, you will now be able to label the people in your Instagram photos by tapping on the picture and filling in the names through the “Photos of You” feature. Brands can also be tagged. Mashable Previously, the only way to find out whether a photo of you was uploaded to Instagram was to crawl through your activity feed, hoping someone had mentioned your username in a caption (i.e., @laureni). Likewise, there’s been no easy way to share a photo someone uploaded of you to your own followers; oftentimes,

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Gmail Introduces Tighter Integration With Calendar E-mail
Thursday, 02 May 2013 05:32
SocialTimes >> 

Gmail will now automatically underline dates and times mentioned in emails, allowing users to use the information to schedule events in Google Calendar without leaving the Gmail interface.

“If you do a lot of scheduling over email, it’s now a little bit easier to create events directly from your Gmail,” Gmail product manager Boris Khvostichenko wrote on a company blog.

Users who click on the underlined text will access a small-pop up window that allows them to preview their schedule for the day, edit the details of the event and save it to Google Calendar.

When viewed from the calendar, events created this way will include a link back to the email used to create them.

The feature is part of Google’s ongoing efforts to tie its products more tightly together.

Google said the feature will roll out over the next week to

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Meet Warren Buffett’s Internet Alter Ego, @WarrenBuffitt E-mail
Thursday, 02 May 2013 05:11
SocialTimes >> 

It’s only been a few hours since Warren Buffett joined Twitter, but the billionaire investor already has a copycat who writes under the homophonous Twitter handle, @WarrenBuffitt.

His first few Tweets show that Buffet’s doppelgänger is both a high roller and a social media maven: “Playing words with friends with @oprah for $4 billion a game. #peasants,” he wrote less than an hour ago. (Oprah Winfrey must have lost the game, because she never wrote back.)

 

Fortunately for the real Warren Buffett, his twin is not quite as popular. At the time of this post, Buffitt’s follower count was 67, compared to Buffett’s 166,807.

Although we’d like to hear a little bit more about this coal business. Sounds innovative!

 

New Career Opportunities Daily: The best jobs in media.

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LinkedIn Reports Strong Earnings, But Predicts Slowing Growth E-mail
Thursday, 02 May 2013 04:24
SocialTimes >> 

LinkedIn reported first-quarter revenue of $324.7 million, up nearly 75 percent over the first quarter of 2012, but the company’s guidance suggested that its revenue growth will cool, prompting stocks to fall after hours.

The company predicted revenue next quarter to be roughly $345 million and for the full year of 2013 of $1.45 billion. The annual revenue would represent 49 percent increase, down from an 86 percent increase between 2011 and 2012.

LinkedIn reported profit for the first quarter of $23 million, compared to $5.0 million for the first quarter of 2012.

The company, benefiting from research and development tax incentives, paid an effective tax rate of 3 percent last quarter.

Developing: SocialTimes is on LinkedIn’s earnings call. We will be updating this post.

New Career Opportunities Daily: The best jobs in media.

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LinkedIn Reports Strong Earnings, But Predicts Slowing Revenue Growth E-mail
Thursday, 02 May 2013 04:24
SocialTimes >> 

LinkedIn reported first-quarter revenue of $324.7 million, up nearly 75 percent over the first quarter of 2012, but the company’s guidance suggested that its revenue growth will cool, prompting stocks to fall after hours.

The company predicted revenue next quarter to be roughly $345 million and for the full year of 2013 of $1.45 billion. The annual revenue would represent 49 percent increase, down from an 86 percent increase between 2011 and 2012.

LinkedIn reported profit for the first quarter of $23 million, compared to $5.0 million for the first quarter of 2012.

The company saw 102 million unique visitors per month across mobile and desktop. Its newly launched Contacts app now has half a million users, the company said. With more than a third of the social network’s traffic coming from mobile devices, CEO Jeff Weiner noted that its

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How to Gain Followers on Twitter, According to a New Study E-mail
Thursday, 02 May 2013 03:24
SocialTimes >> 

Warren Buffet gained almost 100,000 followers on Twitter in just over an hour, but how can less famous users amass a Twitter following?

A statistical study from Georgia Tech challenges the notion that social media rewards those who talk too much about themselves. Instead, posting informational rather than self-expressive content contributed to the accumulation of followers, the study found.

That’s right, tweeting what you had for breakfast is likely to cost you followers over time.

Although Warren Buffet’s first tweet “Warren is in the house” could be seen as self-expressive, most of those choosing to follow him likely read the statement as an indication that Buffet’s views on investment, tax policy and politics will follow, if the study is correct.

Complaining or otherwise expressing negative sentiment inhibited follower growth, while expressing positive sentiment helped facilitate it.

“It matters what you say, and how

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Instagram Has Tagged You In a Photo E-mail
Thursday, 02 May 2013 02:03
SocialTimes >> 

The words everybody dreads seeing in their inboxes — “[your friend] has tagged you in a photo” — are coming to the photo-sharing site Instagram.

Just like on Facebook, you will now be able to label the people in your Instagram photos by tapping on the picture and filling in the names.

The feature works for both user profiles and brand pages.

You’ll find a notification in the new Photos of You section when you’ve been tagged on Instagram and you can use your privacy settings to keep the picture hidden from your own profile until you approve it.

Don’t worry, you look amazing.

New Career Opportunities Daily: The best jobs in media.

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Behind the ‘Dove Real Beauty’ Parody, ‘#Balls’ E-mail
Thursday, 02 May 2013 01:30
SocialTimes >> 

Creative production company Portal A has launched a new YouTube channel, AdhocVids, to bring to video marketing something that YouTube has had for years: parodies.

The team’s first parody mocks Dove’s “Real Beauty Sketches” video, in which a forensic sketch artist compares a woman’s description of herself to a stranger’s in order to prove that women are their own worst critics when it comes to their looks.

Men get the same treatment with other parts of their anatomy in Portal A’s version, “" data-sessionlink="feature=c4-videos-u&ei=3I-CUYeWBaKnhgHv1IGwDg">Dove Real Beauty: #Balls.”

“We loved the original, but often times the best parodies come out of the most emotional or resonant content,” Portal A digital media strategist Jessica Schiffman told SocialTimes. “A lot of the response we’ve gotten so far hasn’t been that folks have hated the original and loved the parody (or vice versa), but that they loved both.”

Launched stealthily, the parody racked up half

Read more...
 
Warren Buffet Joins Twitter E-mail
Thursday, 02 May 2013 00:42
SocialTimes >> 

Investor Warren Buffet joined Twitter and sent his first tweet out less than an hour ago (“Warren is in the house”) and has already amassed more than 65,000 followers. Update at 2:15 p.m.: 95,916 followers.

The lone tweet has been retweeted more than 12,000 times and favorited more than 2,700 times.

Buffet’s immediate popularity was ushered in by welcome tweets from prominent Twitter users including company staff and Bill Gates, who has 11 million followers.

At least so far, it appears Buffet is as good at social media as he is at investing. (But if he’s going to be a hip online guy now, Buffet might want to invest in a website that looks less like this one.)

Warren is in the house.

— Warren Buffett (@WarrenBuffett) May 2, 2013

 

New Career Opportunities Daily: The best jobs in media.

Read more...
 
Warren Buffett Joins Twitter E-mail
Thursday, 02 May 2013 00:42
SocialTimes >> 

Investor Warren Buffett joined Twitter and sent his first tweet out less than an hour ago (“Warren is in the house”) and has already amassed more than 65,000 followers. Update at 2:15 p.m.: 95,916 followers.

The lone tweet has been retweeted more than 12,000 times and favorited more than 2,700 times.

Buffett’s immediate popularity was ushered in by welcome tweets from prominent Twitter users including company staff and Bill Gates, who has 11 million followers.

At least so far, it appears Buffett is as good at social media as he is at investing. (But if he’s going to be a hip online guy now, Buffett might want to invest in a website that looks less like this one.)

Warren is in the house.

— Warren Buffett (@WarrenBuffett) May 2, 2013

 

New Career Opportunities Daily: The best jobs in media.

Read more...
 
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