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World Cup Scores Huge on the Internet E-mail
Friday, 27 June 2014 02:50
WebProNews » Social Media >> 
Now the the group stage is over and we finally have a day’s rest before the knockout stage begins, let’s reflect on this year’s World Cup in terms of how it was received, discussed, and propagated online. Like many, you …
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Danica Patrick: Just Like Us. Sometimes. E-mail
Friday, 27 June 2014 02:05
WebProNews » Social Media >> 
Danica Patrick has endured a few exciting changes recently. The lovely racing starlet has teamed up with the Florida Lottery, and as a result has added a little pink to her No. 10 GoDaddy Chevrolet. The Florida Lottery has come …
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Online Streaming Services Are Becoming a Threat to Broadcast Television E-mail
Friday, 27 June 2014 01:00
SocialTimes >> 

Online video is threatening to destabilize broadcast television, especially with the rise of services like Netflix. But just how many consumers would be willing to cut the cord, if their needs were met? Adroit Digital, a data-driven marketing agency, conducted a study of 2,000 video consumers to answer this, among other questions.

Of those surveyed, 63 percent would eliminate their cable subscriptions if an online provider could satisfy their viewing needs. 66 percent of those aged 18-24 would do so, and even 51 percent of those aged 45+ would cut the cord. One of the services mentioned in the study was Aereo, but its future is looking grim given the recent supreme court decision that ruled its business model illegal. However, a lot of broadcast content makes its way to Netflix, and Hulu is a partnership between networks to stream content.

When it comes to how viewers divide their time,

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Social Media Newsfeed: New YouTube Features | Facebook Ads E-mail
Thursday, 26 June 2014 23:00
SocialTimes >> 

 Click here to receive the Morning Social Media Newsfeed via email.

YouTube Unveils a New Studio App for Creators, Lets Fans Contribute Funding and Subtitles (The Next Web)
YouTube has unveiled a series of new features for its content creators as it seeks to boost their business on the video site, in turn drumming up more engagement and stickiness on the platform. A Creator Studio app is now live for Android and launching on iOS in the “coming weeks” while there will also be a redesign of Creator Studio on desktop. Mashable Speaking before hundreds of YouTube creators at the afternoon keynote — her first Vidcon since becoming CEO of YouTube more than five months ago — Wojcicki first announced “Fan Subtitles,” a crowd-sourced translation effort that encourages bi-lingual users to type in subtitles for their favorite videos. “Our goal is to make it that every video

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Foursquare to charge some businesses for access to its data E-mail
Thursday, 26 June 2014 11:28
Gigaom » social media >> 
Foursquare is beginning to capitalize on its rich location data by charging a small percentage of users.
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Three Years of Google+: Deep Integration and SEO Signal Boosting [Infographic] E-mail
Thursday, 26 June 2014 05:10
SocialTimes >> 

Facebook turned 10 in February, Twitter turned eight in May, and on June 28th Google+ celebrates three years. In honor of Google’s third anniversary, Canadian online marketing firm Driving Profitability for Our Clients, created an infographic to mark the occasion.

So what good has G+ done in its relatively short lifespan? Having a G+ account allows users to verify authorship, a great SEO tool which also identifies quality content. The +1 button also acts as a social signal for Google’s search rankings, and Hangouts has brought free video conferencing and webinars to the masses.

With the good comes bad, and on Google+ the bad consists of a high volume of inactive users and forced integration with other Google services. Unfortunately, the integration hasn’t gone over well with the public, least of all YouTube commenters.

As for the user-base, the average G+ user is a 28-year-old male who works in

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Buffer’s Daily app is a “Tinder for news” that makes you look smart on Twitter E-mail
Thursday, 26 June 2014 00:00
Gigaom » social media >> 
Social media scheduling tool Buffer shows off its link recommendation capabilities in its free app, Daily.
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Daily by Buffer Powers Content Discovery and Sharing E-mail
Thursday, 26 June 2014 00:00
SocialTimes >> 

Buffer has made a name for itself as the platform that enables quick and easy social media sharing. All you need is a plugin and you can share whatever you’re reading, directly from the site you’re reading. But that doesn’t really address the challenge of sifting through the deluge of information available online.

So recently, the folks at Buffer have been releasing features to help users discover content. Last month it was the feeds and suggestions. Today, Buffer released Daily, a new app designed to enable content discovery and sharing.

Described as “Tinder for content,” Daily serves up one Buffer curated article at a time. Users swipe right to share content and left to skip. Since the app is built on top of the Buffer platform, anything the user chooses to share is added to their Buffer queue for posting to any

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Social Media Newsfeed: Facebook World Cup Check-Ins | Google+ Evolution E-mail
Wednesday, 25 June 2014 23:00
SocialTimes >> 

 Click here to receive the Morning Social Media Newsfeed via email.

World Cup: Everything You Wanted To Know About Facebook Check-Ins From Brazil (AllFacebook)
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are. The information is presented in a visualization, with each arc representing the journeys of 20 Facebook users who traveled from their home cities (represented in blue) to World Cup cities (in red), with the size of circles dependent on the number of check-ins. USA Today Facebook analyzed check-ins by non Brazilians in World Cup stadiums to offer a selective look at the traveling fan base. U.S. visitors accounted for the most activity, followed by North American

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Cat Perches On Cop, Looks For “Mew” Evidence E-mail
Wednesday, 25 June 2014 08:03
WebProNews » Social Media >> 
A cat perched on a cop during a burglary investigation. Then, like so many cats before it, it went viral. Portland Police Sgt. Pete Simpson said that officers were responding to a call from a woman who arrived home and …
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Nike Leading the World Cup in Social Media Brand Mentions E-mail
Wednesday, 25 June 2014 06:30
SocialTimes >> 

It’s official, the World Cup has taken the title of the biggest social event ever. While there are plenty of opportunities for marketers in the social media fervor of the World Cup, Nike seems to be leading the pack.

According to data from Engagor, a consumer engagement, monitoring and analytics platform, the official sponsors of the World Cup account for more than 1.4 million mentions on Facebook and Twitter. Of those mentions, Nike has nearly 360,000, with Coca Cola in second place with just under 300,000.

The relative sentiment of brand mentions has been fairly neutral. However, with 58 percent of its mentions being positive, Pepsi has the most positive sentiment overall. Still, the volume of Pepsi mentions is dwarfed by that of the other brands. Volkswagen, which has 122,000 mentions on Facebook and Twitter, also has the most negative sentiment overall, followed by MillerCoors.

Sports has become an increasingly

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How J Public Relations Succeeds at Social Media E-mail
Wednesday, 25 June 2014 04:03
SocialTimes >> 


In 2009, Sarah Evans helped launch the New York division of her business partner (and college friend) Jamie Lynn Sigler‘s public relations firm, J Public Relations. And just six years later, JPR has 70 clients across the world and has seen a 50 percent year-over-year revenue increase in each of the five years of Evans’ tenure. Part of that success can be attributed to social media. JPR has more than 20,000 Twitter followers and has been recognized for its social media efforts. On that front, Evans shared some advice for other PR firms:

Social media can’t be just an afterthought and lumped into everything that you’re doing. I think it really has to be a dedicated team that’s paying attention to it and cultivating it. It has to be conversational, and it has to be a reflection of who you are. And the other thing is, don’t take your brand

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How to Maximize the Value of Video For Your Business E-mail
Wednesday, 25 June 2014 04:00
SocialTimes >> 

Video is an excellent teaching tool. But so often those without a video background aren’t able to maximize the benefits of the platform for teaching, and more importantly marketing. KZO Innovations has identified four pillars that need to be upheld to get the most out of integrating video with your business.

Pillar No. 1: Social Networks

  • 60 percent of users under 30 prefer sharing content on social networks

  • 80 percent of Facebook users prefer to connect to brands on Facebook

  • 74 percent of B2B marketers use Twitter and those businesses generate twice the amount of leads as those who don’t.

Despite this engaged audience top companies spend only 24 percent of their budgets on video and social networks.

Pillar No. 2: Searchability

  • Create a shared knowledge base with easy to find and easy to consume video content

  • Video content needs to be broken down into manageable pieces.

Pillar No. 3: Integration

  • Streamlined information structure increases revenue

  • Save costs with “malleable”

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How to Maximize the Value of Video For Your Business [Infographic] E-mail
Wednesday, 25 June 2014 04:00
SocialTimes >> 

Video is an excellent teaching tool. But so often those without a video background aren’t able to maximize the benefits of the platform for teaching, and more importantly, marketing. KZO Innovations has identified four pillars that need to be upheld to get the most out of integrating video with your business:

Pillar No. 1: Social Networks

  • 60 percent of users under 30 prefer sharing content on social networks

  • 80 percent of Facebook users prefer to connect to brands on Facebook

  • 74 percent of B2B marketers use Twitter and those businesses generate twice the amount of leads as those who don’t.

Despite this engaged audience top companies spend only 24 percent of their budgets on video and social networks.

Pillar No. 2: Searchability

  • Create a shared knowledge base with easy to find and easy to consume video content

  • Video content needs to be broken down into manageable pieces.

Pillar No. 3: Integration

  • Streamlined information structure increases revenue

  • Save costs with “malleable”

Read more...
 
Victorious Empowers Online Creatives to Build Communities E-mail
Wednesday, 25 June 2014 03:00
SocialTimes >> 

When it comes to the creation of online video content, YouTube is arguably king. The site certainly sees the greatest traffic numbers for online video. But creators are largely constrained in how they can interact with audiences when using Youtube, and often they have to involve other social channels. A new startup called Victorious hopes to enable creators to own their content, and their audience as well.

The passionate founding trio includes CEO Sam Rogoway — who previously founded travel social network TripUp — and two former YouTube executives, CCO Bing Chen, the previously the Global Head of Creator Development and Management for YouTube, Chairman Dean Gibert, former VP Global Head of Content and Operations at YouTube. Together they hope to give content creators back to users.

“We have assembled a world class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are

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Photo sharing community EyeEm releases design-focused Android update E-mail
Wednesday, 25 June 2014 02:00
Gigaom » social media >> 
Photo community EyeEm has released a major update to its Android experience, which could work well with the company's eventual plan to let users sell photos.
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Surviving the Facebook Reach Decline [Infographic] E-mail
Tuesday, 24 June 2014 23:11
SocialTimes >> 

While marketers have seen declines in organic reach on Facebook since earlier this year, Facebook will reportedly diminish Page reach to as low as 1 percent in the near future. The company has already imposed penalties on brands that overtly ask for likes or shares.

To keep fans engaged and expand reach despite being rendered nearly invisible on the Facebook newsfeed, consider the following four tips for revamping your digital strategy by Offerpop.

 

 

New Career Opportunities Daily: The best jobs in media.

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Twitter Co-Founder Biz Stone Says Nothing is Missing but Measurment E-mail
Tuesday, 24 June 2014 23:10
SocialTimes >> 

Despite Twitter’s weak first-quarter results in April and the recent resignation of its COO Ali Rowghani over a “fundamental disagreement” with CEO Dick Costolo, Biz Stone told CNBC that he had faith in the company and its current executive board (Rowghani’s resignation resulted in a 4% rise in Twitter stock).

Stone said there is nothing wrong with Twitter’s model and that users don’t have to register to be happy. “You can see tweets everywhere – you see hashtags on TV, you see tweets on TV, you see tweets everywhere you look,” said Stone, adding, “Maybe we should be measuring Twitter more as a broadcast mechanism.”

Stone left Twitter several years ago and launched search app Jelly in 2012. Jelly finds information based on crowd sourced queries. Stone says the company is using the same success strategy as Twitter, looking for “where people are finding value” and doubling down on that in

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Twitter Co-Founder Biz Stone Says Nothing is Missing but Measurement E-mail
Tuesday, 24 June 2014 23:10
SocialTimes >> 

Despite Twitter’s weak first-quarter results in April and the recent resignation of its COO Ali Rowghani over a “fundamental disagreement” with CEO Dick Costolo, Biz Stone told CNBC that he had faith in the company and its current executive board (Rowghani’s resignation resulted in a 4% rise in Twitter stock).

Stone said there is nothing wrong with Twitter’s model and that users don’t have to register to be happy. “You can see tweets everywhere – you see hashtags on TV, you see tweets on TV, you see tweets everywhere you look,” said Stone, adding, “Maybe we should be measuring Twitter more as a broadcast mechanism.”

Stone left Twitter several years ago and launched search app Jelly in 2012. Jelly finds information based on crowd sourced queries. Stone says the company is using the same success strategy as Twitter, looking for “where people are finding value” and doubling down on that in

Read more...
 
Smartphone Consumer Trends [Infographic] E-mail
Tuesday, 24 June 2014 23:08
SocialTimes >> 

As people become more reliant on their smartphones, developers can no longer consider the user experience without considering apps in addition to the web. More than 60 percent of smartphone users download apps, and they expect a seamless experience across all channels.

Top trends in mobile are location-based and include shopping, scanning and coupon delivery. It is estimated that by 2019 more than half of consumers will prefer using smartphone mobile wallets to make purchases.

The first step to creating an app that resonates with consumers is understanding who is most likely to download the app and how they plan to use it. To that end, Globaltollfreenumber.com breaks down the growing demographic of smartphone users in the infographic below.

New Career Opportunities Daily: The best jobs in media.

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