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Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More E-mail
Wednesday, 19 March 2014 07:18
WebProNews » Social Media >> 
Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. In December, the company pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Pages, but recent research …
The Jimmys Fallon and Kimmel Make Late Night a Viral Affair E-mail
Wednesday, 19 March 2014 06:56
SocialTimes >> 

Late night talk show TV has been experiencing somewhat of a resurgence under the influence of younger blood. Jimmy Kimmel Live has been on the air since 2003, and Jimmy Fallon has been hosting The Tonight Show since Jay Leno’s departure last month. Both have been quite keen to embrace the Web in spreading their content and brand. Letterman may want to take some notes.

Ratings for The Tonight Show have spiked up since Fallon took over. According to Quartz, Fallon attracted 4.5 million viewers the week of March 3. This beat both Kimmel and Letterman, and in the 18 to 49 demographic, Fallon has more than his competitors combined. That’s a 43 percent increase over Jay Leno’s average for the current season.

Indeed, Fallon is pulling in a younger audience, and it may be because of his presence online.

Apple CEO: New Book is ‘Nonsense’ E-mail
Wednesday, 19 March 2014 04:30
SocialTimes >> 

Apple CEO Tim Cook has issued a statement calling a new book about the tech giant “nonsense,” according to CNBC.com.

In the book Haunted Empire, former Wall Street Journal tech reporter Yukari Iwatani claims the tech giant’s best days are behind it. Cook says the book fails to capture Apple or Steve Jobs, the company’s former CEO and co-founder.

Here is Cook’s statement:

This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the

Going Viral Is All About Tapping Into Human Emotion E-mail
Wednesday, 19 March 2014 03:15
SocialTimes >> 

A great deal of emphasis is placed on share metrics, like retweets and likes. But how often do marketers target the thing that motivates people the most? Playing to the emotions of readers could allow marketers to tap into a more reliable sharing trigger. Which emotions should you target? According to Buffer blog contributor Courtney Seiter, there are quite a few.

Research from the University of Glasgow’s Institute of Neuroscience and Psychology has identified four basic emotions: happy, sad, afraid/surprised and angry/disgusted. These emotions are the primary reaction to stimuli, and nuances like annoyance, distraction or boredom develop later when users reflect.

These emotions play heavily into our social-sharing choices. Social media marketing company Fractl figured out the top ten emotions involved in sharing (see slide 28). Amusement, interest, surprise, happiness and delight made the top five,

TVNewser Show Price Break Ends Tomorrow E-mail
Wednesday, 19 March 2014 02:34
SocialTimes >> 

The TVNewser Show is coming together. As part of the lineup we’ve got Fox News anchor Bret Baier, Fusion anchor Alicia Menendez, Tribune Broadcasting president Larry Wert, NBC SVP Julian March, CNN VP Geraldine Moriba and many more joining us on April 29. And we’d love for you to join us as well.

We’ll be talking about Aereo, the streaming service that broadcasters want to see shut down; the growth of social TV, which is changing the way shows are produced and watched. Plus, we’ll introduce you to new web TV experiences, we’ll get to the bottom of why millennials are the hot new audience and we’ll talk about the revolutionary but controversial use of drones in newsgathering.

Check out the full program and speaker list for more details, and

Social Media Newsfeed: Facebook DeepFace Software | Pandora Ups Premium Price E-mail
Tuesday, 18 March 2014 23:00
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DeepFace: Facebook Uses Artificial Intelligence to Boost Performance of Facial-Verification Project (AllFacebook)
An accuracy rate of 97.25 percent is fairly impressive in most cases, and when it comes to facial recognition, DeepFace, a facial-verification software project being developed by Facebook, reached that level, according to a research paper released by the social network last week, which added that human beings shown two unfamiliar photos of faces were able to identify whether or not the subjects were the same person 97.53 percent of the time, barely edging out DeepFace. MIT Technology Review pointed out that the progress made by DeepFace marks “a significant advance” over previous facial-recognition software, adding that DeepFace has received a boost from Facebook’s emphasis on artificial intelligence. Forbes As a comparison,

Lawsuit Alleges Google Violates Anti-Wiretapping Law, Data-Mines Gmail Users E-mail
Tuesday, 18 March 2014 22:07
SocialTimes >> 

Students who use Google’s Apps for Education are accusing the company of violating the Wiretap Act, which prohibits the interception of wire, oral, or electronic communications. A group of nine plaintiffs hopes to turn the case into a class action suit.

Institutions of higher education and K-12 schools throughout the world use Apps for Education for free online applications such as email, calendar, word processing, spreadsheet and collaborative document sharing.

Google admitted to Education Week that it automatically “scans and indexes” the email of Apps for Education users even though ads are off by default, but that its automated processes can’t actually be turned off — even for users who choose not to receive ads.

The suit maintains that Google scanned

DataPoint: Is Social Point the Next Big Game Developer? E-mail
Tuesday, 18 March 2014 07:51
SocialTimes >> 

The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. Here’s a snapshot of Social Point’s top Facebook apps, courtesy of AppData:

The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more

Forrester: Brands Are Disillusioned With Facebook E-mail
Tuesday, 18 March 2014 07:22
WebProNews » Social Media >> 
Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …
WhatsApp CEO Sets the Record Straight E-mail
Tuesday, 18 March 2014 06:48
SocialTimes >> 

WhatsApp CEO and founder Jan Koum released a statement yesterday, hoping to set the record straight. Ever since the company announced the merger with Facebook, rumors and speculation has been rife. What has also been rife are genuine security concerns. So what exactly is Koum setting straight?

“Unfortunately, there has also been a lot of inaccurate and careless information circulating about what our future partnership would mean for WhatsApp users’ data and privacy,” Koum writes in the statement. But he doesn’t mention what this careless information is.

Some of the genuine problems that WhatsApp has in its encryption protocol are well-documented, and could pose a risk to user privacy. Koum’s response to that revelation was dismissive. “Basically, this is sensationalized and overblown. Please report responsibly and do research that goes beyond twitter-sphere” he told Ars Technica.

However, Koum

Will a Sponsored Content Marketplace Create a Bubble? E-mail
Tuesday, 18 March 2014 05:33
SocialTimes >> 

IZEA, a digital marketing firm founded by entrepreneur Ted Murphy, is launching a marketplace that will serve sponsored content across Twitter, YouTube, Facebook, LinkedIn, Instagram and Tumblr. But as sponsored content becomes more prevalent, will it dilute its effectiveness?

The new marketplace aims to provide a single place for both brands and online influencers to meet and get campaigns started within minutes, according to a company press release. The release also states that the marketplace will offer a variety of tools to speed up the process.

These tools include a search engine for advertisers to find creators, two-way bidding and negotiation, streamlined electronic payments, real-time performance tracking and automatic FTC disclosure on any advertising material that results from collaborations.

“While adoption has skyrocketed, brands still find it difficult to truly scale their sponsorship efforts. We aim to change that by

Google, Viacom Settle Copyright Infringement Case E-mail
Tuesday, 18 March 2014 04:22
SocialTimes >> 

Google and Viacom have settled their seven-year legal battle. The terms of the settlement are undisclosed. The case was brought by Viacom, which alleged that YouTube was engaged in “brazen” copyright infringement by allowing users to upload content to the site. In 2010, YouTube was granted safe harbor under the Digital Millennium Copyright Act and the judgement has been appealed, reversed and now, settled.

Regarding the resolution of this lengthy litigation between them, the two companies made the following statement:

“Google and Viacom today jointly announced the resolution of the Viacom vs. YouTube copyright litigation. This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together.”

For the old-guard media, user-generated content has often amounted to piracy. The battle wasn’t just about copyright but controlling

Vimeo Acquires Video-making App Cameo E-mail
Tuesday, 18 March 2014 03:11
SocialTimes >> 

Vimeo announced today its acquisition of the video-creation app Cameo. The app, which debuted last October in Apple’s app store, was named one of the “Best of 2013″ in iTunes. While the market for video-creation apps is over-saturated, Cameo won praise for its simplicity and functionality when it launched last year.

The app has the requisite layer of social, enabling users to engage with the community, follow other users and share to various video platforms. Videos are stored in the cloud, and the app allows users to collaborate with others on the same video at the same time.

“What we love about Cameo is that it gives even novice video makers the power to create beautiful, well-crafted videos,” said Vimeo CEO Kerry Trainor in a release announcing the news.

The terms of the deal were not disclosed, but part of the

Tips and Tricks for Creating Videos on Vine and Instagram E-mail
Tuesday, 18 March 2014 03:00
SocialTimes >> 

Nissan challenged video creators to post a clip on Vine or Instagram using a print-out version of the Versa Note. Creators used the hashtag #VersaVid to submit entries that might be featured in a Nissan commercial.

Ever since Facebook rolled out video sharing on Instagram to compete with Twitter’s Vine service, the industry has been debating which platform is best. The day Instagram video launched, Vine shares on Twitter dropped by 40 percent. However, Vine continues to rise in popularity among brands. Both platforms have made short-form video a viable resource and important engagement medium for marketers — with a maximum of six seconds on Vine and 15 seconds on Instagram.

A recent three-month analysis by Socialbakers found that while consumers often share Vine videos, it has proven highly unsuccessful for marketers. The study found that 28 percent

The Most Influential Social Networks of 2014 [Infographic] E-mail
Tuesday, 18 March 2014 01:48
SocialTimes >> 

Collecting a decade’s worth of data on the number of user profiles across social media networks, Jeremy Waite put together this infographic for Adobe Social. Granted, the data does not provide details of active versus inactive users, but it is valuable nonetheless. Waite wanted to look at which social networks people were most interested in joining over the last 10 years and where those networks stand today. Some interesting findings include:

  • There are almost as many social profiles just among these 21 networks as there are people in the world.
  • Google+ has become the place for commenting on YouTube.
  • Many business people forget that China has three of the world’s largest and most powerful social networks. Sina Weibo has the same market penetration in China that Twitter does in the U.S., and recently filed for a Nasdaq IPO.
  • Some Middle Eastern
Social Media Newsfeed: Google Hangouts, Talk Outage | WhatsApp Privacy E-mail
Monday, 17 March 2014 23:00
SocialTimes >> 

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Outage Hits Google Talk, Hangouts (CNET)
Google’s chat services experienced some hiccups early Monday. Google Talk and Google+ Hangouts were down for some users for roughly three hours, according to the company’s app status dashboard. TechCrunch Messages in Gmail’s chat integration were receiving system messages saying “[User] did not receive your chat” or simply not showing up, while in Google+ a loading animation with “Things are taking longer than expected” was showing in the Hangouts chat tab. On mobile, there were authentication errors signing into the service. Los Angeles Times In the meantime, users took to Twitter to voice their displeasure as well as their jokes. The Wall Street Journal/Digits The Hangouts outage may have the widest impact, since the app now

Women Are More Likely to Get News Through Social Media E-mail
Monday, 17 March 2014 08:08
SocialTimes >> 

We already knew that women use social media more often and in more ways than men do. So it may come as no surprise that women are more likely to get news from social platforms. According to a new study from the American Press Institute, 49 percent of women said they got news through social media, compared to 39 percent of men. Women are also more likely to share news through social media, text or email compared to men. The study found that men prefer to turn to more traditional news outlets like cable and radio.

Unsurprisingly, young people were also more likely to get their news through social media. Seventy-one percent of 18- to 29-year-olds reported that they got news through social channels, compared to 64 percent of 30- to 39-year-olds and 41 percent of

Wildfire’s Google Integration Shows Shift in Social Media Marketing E-mail
Monday, 17 March 2014 07:35
SocialTimes >> 

When Google acquired social media marketing platform Wildfire in 2012, the stated goal was to improve Google’s social media marketing capabilities. Wildfire recently announced that it was focusing on full Google integration. While originally, the company focused on helping advertisers manage their Facebook Pages, this recent development may be a sign of the times.

According to Kevin Bobowski, VP of marketing for social media marketing software provider Offerpop, Google originally purchased Wildfire to keep tabs on Facebook and related social insights. He says that the social media market has shifted since Wildfire was founded, and becoming part of a larger company could have hindered Wildfire’s innovation potential.

“Wildfire was born in an era when Facebook was essentially the only social network,” he says, adding that marketers are diversifying their efforts outside of Facebook these days. “That stream is so

Eunique Jones Gibson on her Viral Photography Campaign E-mail
Monday, 17 March 2014 05:20
SocialTimes >> 

Eunique Jones Gibson‘s evolution from ad manager at Microsoft to professional photographer took about four years, but once she discovered her true passion, she never looked back.

Gibson’s latest project is the ”Because of Them, We Can” campaign, where she photographs children as African-American civil rights heroes, both past and present. The campaign blew up on social media, with everyone from Kerry Washington to Common sending out tweets of support. The project was initially only supposed to run for the month of February, in honor of Black History Month, but Gibson is now looking to expand:

We’re having conversations with media partners to get the campaign across as many [media] as possible — television, radio, billboards, bus shelters. It started as a social media thing but we really want to expand

Media-Savvy Turkish Protesters Take Out Full-Page Ad in NYT, Recreate ‘Ellen Selfie’ After Arrest E-mail
Monday, 17 March 2014 02:36
SocialTimes >> 

An organization of Turkish protesters called Occupy Gezi recently placed this full-page ad in The New York Times to commemorate the death of Berkin Elvan, a 15-year-old boy who died after a blow to the head from a teargas cannister set off by Turkish police.

The Indiegogo campaign has already raised money beyond the cost of the ad, which reads: “Those responsible do not have a conscience. Use yours.” The organization funded a similar ad in the Times last June, urging readers to stand in solidarity with the protesters.

Last week, after police arrested a group of fourteen protestors, the group captured the moment with an “Ellen Selfie” of their own — taken from the back of a cramped police van. The photo recreated Ellen DeGeneres’ Oscars selfie, the most retweeted tweet

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