Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the [...]

iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president. (Both men have separate roles at iCrossing, Lavelle as chief strategy officer and Randazzo as [...]

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not sure). According to Nielsen, YouTube ruled the roost (not a ...

Much to the delight of everyone still reeling from the loss of Game of Thrones, Mad Men, and (to a lesser extent, I guess) The Killing for the season, HBO debuted a brand new drama centered around the innerworkings of …

Have you ever noticed how popular videos sometimes have their view counter stuck on 301, especially for popular videos that quickly get a lot of comments? Well, there’s a reason for that, and the Numberphile, also known as Brady Haran, …

On Friday, we reported that YouTube was at the top of the list for monthly unique viewers throughout the month of May and total videos streamed. YouTube had over 136 million unique viewers and they streamed well over 16 billion …

Social Customer Relationship Management - or Social CRM - has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their [...]

The first thing Media6Degrees' CEO Tom Phillips wants you to understand about his company is this: the "prospect targeting" provider initially started off four years ago using data gleaned from users' social media activity to create a consumer profile that was intended to serve as a better alternative to using demographics to connect marketers with [...]

Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal "enhanced" its digital display offering and will become part of the Valassis Audience Network - a "network of [...]

Last week, IBM released the results of its "State of Marketing 2012" (on Slideshare) survey last week. The results dovetail with IBM's own technology plans as it relates to marketing and media. An IBM Press release revealed: "The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) [...]