| Monday, 08 February
2010 13:12 |
 by guest writer Ashkan
Karbasfrooshan
To try to understand—let alone guess—the future of video
advertising, one needs to start by looking at the biggest trend in
media over the past few decades. In November 2006, Bear
Stearns Cable and Satellite analyst Spencer Wang published a
study called “Why Aggregation & Context and Not (Necessarily)
Content are King in Entertainment”. While Bear Stearns has
since been acquired by JP Morgan and is now a mere footnote in
business books...
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| Wednesday, 03
February 2010 13:53 |
 In a world where more and more media
becomes digital, and where digital media becomes social, brands
have to take a new approach in order to stay relevant. Online video
has two major advantages for brands; it can be distributed anywhere
on the web and it has an amazing capacity for telling stories and
engageing users.
Social media usage is exploding, but video is the real
story
According to leading research by Dynamic Logic, video is superior
to all other traditional online...
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| Friday, 15 January
2010 22:01 |
 In some ways, no, but in other
vastly more important ways…absolutely. Online video, or commercials
if you insist, are not limited to time because the Internet
doesn’t charge for broadcasting. In other words, unlike print
advertising, radio, outdoor, TV, or direct mail, there is no charge
for distribution…no matter the length in time, or column inches,
nor the number of repeat viewings or printing necessary to
effectively deliver your message.
Let’s let that sink in a minute.
With...
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| Wednesday, 13
January 2010 12:27 |
 Tremor Media is
hoping to lure advertisers by introducing several new video ad
formats and features that focus on engagement.
These features include:Pre-Roll Plus Overlay, a format in which the
user interacts with a clickable overlay that appears over the
content immediately following a standard pre-roll. vChoice Select,
which allows the user to choose which video ad they’d like to see
before it’s delivered. Sequencer, which serves up a different
creative for every sequential impression...
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Video
Advertising
