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Word of Mouth Matters in Mobile Gaming E-mail
Friday, 24 May 2013 05:12
Mobile Marketing Watch >> 
A new study from Applifier shows that the number one way mobile game players find the games they like is through good old fashioned word of mouth. As you might expect, however, that doesn’t necessarily mean in-person discussion about mobile games. Social media chatter, for example, counts as a form of digital world of mouth… [...]
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MMA Sees Mobile Marketing as Big Employment Generator E-mail
Friday, 24 May 2013 04:57
Mobile Marketing Watch >> 
Mobile marketing will continue to engender new and expanded employment opportunities for professionals in the future. A recent study released by the Mobile Marketing Association found that mobile marketing accounted for $139 billion in output in 2012. Over the next five years, this figure is set to “skyrocket,” the MMA says, to $400 billion representing [...]
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Google May Challenge Facebook in $1 Billion Bid for Waze E-mail
Friday, 24 May 2013 04:26
Mobile Marketing Watch >> 
Google is reportedly putting $1 billion on the table in a powerplay move to win over the owners of Waze before they can accept an acquisition offer by social networking giant Facebook. With Apple reportedly out of the bidding picture these days, it now looks like a major war between Google and Facebook is brewing [...]
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AT&T Aims to Bolster the Mobile App Experience E-mail
Friday, 24 May 2013 04:10
Mobile Marketing Watch >> 
The nation’s second largest wireless carrier is touting a new relationship with Modo Labs. As a result of the partnership, AT&T has enhanced its Mobile Application Development (MAD) portfolio to help organizations quickly launch and easily manage mobile applications using open source technology. AT&T confirmed the partnership and its aims earlier this week in a [...]
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Pandora Streams Big Revenues, Fueled By Mobile Ad Efforts E-mail
Friday, 24 May 2013 03:44
Mobile Marketing Watch >> 
Pandora has reported first-quarter revenues that clearly point to the streaming music giant’s emerging strengths as a business. GAAP total revenue increase 97 percent year-over-year to $83.9 million, effectively outpacing mobile listener hour growth at 47 percent year over year. Total revenue came in at $125.5 million, translating to 55 percent year-over-year growth. Playing a [...]
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No Stopping GameStop Sales in Q1 2013 E-mail
Friday, 24 May 2013 03:24
Mobile Marketing Watch >> 
Video game retailer GameStop has just reported first-quarter mobile sales of $46.8 million, which translates to a staggering 290% jump year-over-year. Sales in new software decreased 3.8%, however, which still isn’t disappointing when compared to a U.S. industry decline of 14.2% during the same period. GameStop’s U.S. market share of new PS3 and Xbox 360 [...]
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PayPal Finds The Wallet as We Know it is Dying E-mail
Friday, 24 May 2013 03:10
Mobile Marketing Watch >> 
According to the findings of a new study commissioned by PayPal and chronicled by MobilePaymentsToday, the traditional wallet is fast falling out of favor with consumers. The global study shows that an overwhelming majority of respondents (83 percent) don’t want the hassle of carrying around an old-fashioned wallet. A digital alternative for payments is preferable, [...]
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More Hispanic Shoppers Using Mobile Devices E-mail
Friday, 24 May 2013 02:46
Mobile Marketing Watch >> 
With U.S. smartphone penetration approximately at 57 percent today, it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting, according to a new report from The Integer Group and M/A/R/C Research, is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent [...]
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Ferragamo engages New Yorkers via window QR code - Luxury Daily E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Luxury Daily today - Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.
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7-Eleven leverages app to deliver exclusive offers all summer - Mobile Commerce Daily E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile Commerce Daily today - 7-Eleven leverages app to deliver exclusive offers all summer; Mobile influences 45pc of in-store purchases: report.
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52pc of consumers used a mobile device when booking travel in the last 90 days E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Research News Feed >> 
Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent on a laptop, according to a new report from JiWire.
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Del Monte leverages mobile for summer food inspiration E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Del Monte is doling out information and ideas this summer through a mobile application and desktop site to help moms looking for quick recipe help.
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Mobile, social video platforms proliferate, challenging marketers E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.
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4 reasons to stop calling tablets mobile devices E-mail
Thursday, 23 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
By Alec Green

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

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Marketers Beware: Facebook Losing Steam with Teens E-mail
Thursday, 23 May 2013 08:54
Mobile Marketing Watch >> 
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle. Why so? Because their moms, [...]
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Infographic: Smartphones Decoded E-mail
Thursday, 23 May 2013 08:42
Mobile Marketing Watch >> 
On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market for a new or refreshed device. “For example,” reads the guest post by Shaun Chatman, “did you know that so-called native apps take up huge allotments of your phone’s memory: [...]
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Apple Earns Media Ratings Council Accreditation for iAd E-mail
Thursday, 23 May 2013 07:50
Mobile Marketing Watch >> 
Apple’s iAd has earned a rare distinction among mobile ad networks. iAd has become the first major mobile ad network to be fully accredited by the Media Ratings Council. The achievement, AdAge reports, is the result of Apple’s purported strict adherence to the standards that the Interactive Advertising Bureau and Mobile Marketing Association released in [...]
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WWDC 2013 Keynote Set for June 10th E-mail
Thursday, 23 May 2013 06:15
Mobile Marketing Watch >> 
Apple confirmed Thursday that the keynote address for WWDC 2013 will take place on June 10th, as the conference begins that morning at the Moscone Center in San Francisco, California. Tim Cook will commence WWDC 2013 by presenting the keynote address, sources confirm. In past years, Apple hasn’t been forthcoming about what announcements will be [...]
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Atlantic City Betting It All on Internet Gambling E-mail
Thursday, 23 May 2013 05:25
Mobile Marketing Watch >> 
Atlantic City’s casinos are betting their hopes on the promise and lucrative potential of Internet gambling. According to a comprehensive new AP report, New Jersey’s casinos are optimistic that online gaming will “revive the market’s flagging fortunes.” This week, a panel of Wall Street analysts addressed the East Coast Gaming Congress and strongly asserted a [...]
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Square Embarks on Global Mobile Payments Takeover E-mail
Thursday, 23 May 2013 04:45
Mobile Marketing Watch >> 
Square today announced the availability of its hugely popular and successful mobile payments solution in Japan. Essentially, the Jack Dorsey-founded company made it official: Square is on the march toward global mobile payments domination. “I am honored to introduce Square to a country with a rich history of design, innovation and tradition. Square shares the [...]
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