| Friday, 24 May 2013
05:12 |
Mobile
Marketing Watch >>
A new study from Applifier shows that the number
one way mobile game players find the games they like is through
good old fashioned word of mouth. As you might expect, however,
that doesn’t necessarily mean in-person discussion about mobile
games. Social media chatter, for example, counts as a form of
digital world of mouth… [...]
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| Friday, 24 May 2013
04:57 |
Mobile
Marketing Watch >>
Mobile marketing will continue to engender new
and expanded employment opportunities for professionals in the
future. A recent study released by the Mobile Marketing Association
found that mobile marketing accounted for $139 billion in output in
2012. Over the next five years, this figure is set to “skyrocket,”
the MMA says, to $400 billion representing [...]
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| Friday, 24 May 2013
04:26 |
Mobile
Marketing Watch >>
Google is reportedly putting $1 billion on the
table in a powerplay move to win over the owners of Waze before
they can accept an acquisition offer by social networking giant
Facebook. With Apple reportedly out of the bidding picture these
days, it now looks like a major war between Google and Facebook is
brewing [...]
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| Read more... |
| Friday, 24 May 2013
04:10 |
Mobile
Marketing Watch >>
The nation’s second largest wireless carrier is
touting a new relationship with Modo Labs. As a result of the
partnership, AT&T has enhanced its Mobile Application
Development (MAD) portfolio to help organizations quickly launch
and easily manage mobile applications using open source technology.
AT&T confirmed the partnership and its aims earlier this week
in a [...]
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| Read more... |
| Friday, 24 May 2013
03:44 |
Mobile
Marketing Watch >>
Pandora has reported first-quarter revenues that
clearly point to the streaming music giant’s emerging strengths as
a business. GAAP total revenue increase 97 percent year-over-year
to $83.9 million, effectively outpacing mobile listener hour growth
at 47 percent year over year. Total revenue came in at $125.5
million, translating to 55 percent year-over-year growth. Playing a
[...]
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| Friday, 24 May 2013
03:24 |
Mobile
Marketing Watch >>
Video game retailer GameStop has just reported
first-quarter mobile sales of $46.8 million, which translates to a
staggering 290% jump year-over-year. Sales in new software
decreased 3.8%, however, which still isn’t disappointing when
compared to a U.S. industry decline of 14.2% during the same
period. GameStop’s U.S. market share of new PS3 and Xbox 360
[...]
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| Read more... |
| Friday, 24 May 2013
03:10 |
Mobile
Marketing Watch >>
According to the findings of a new study
commissioned by PayPal and chronicled by MobilePaymentsToday, the
traditional wallet is fast falling out of favor with consumers. The
global study shows that an overwhelming majority of respondents (83
percent) don’t want the hassle of carrying around an old-fashioned
wallet. A digital alternative for payments is preferable,
[...]
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| Read more... |
| Friday, 24 May 2013
02:46 |
Mobile
Marketing Watch >>
With U.S. smartphone penetration approximately at
57 percent today, it’s no surprise that consumers are using their
phones to assist with shopping needs. What’s interesting, according
to a new report from The Integer Group and M/A/R/C Research, is 16
percent of Hispanic shoppers are using their mobile device to make
purchases compared to 12 percent [...]
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| Thursday, 23 May
2013 16:00 |
Mobile Marketer
Research News Feed >>
Growing use of smartphones and tablets is
influencing travel research and purchases, with 52 percent of
consumers having used a mobile device to book travel in the last 90
days compared to 48 percent on a laptop, according to a new report
from JiWire.
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| Read more... |
| Thursday, 23 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
Del Monte is doling out information and ideas
this summer through a mobile application and desktop site to help
moms looking for quick recipe help.
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| Read more... |
| Thursday, 23 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
Mobile and social videos have grabbed the
attention of both consumers and brands. As the number of platforms
continues to grow though, it is becoming less clear where marketers
should place their bets.
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| Read more... |
| Thursday, 23 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
By Alec
Green
It might be hard to believe, but tablets are not mobile devices
and here are four reasons why.
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| Read more... |
| Thursday, 23 May
2013 08:54 |
Mobile
Marketing Watch >>
Have America’s teenagers begun losing interest in
Facebook? A new report says the answer is in the affirmative, and
marketers may want to take note. A freshly published Pew survey
indicates that the social network of one billion is becoming too
much of a headache for some teens to handle. Why so? Because their
moms, [...]
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| Read more... |
| Thursday, 23 May
2013 08:42 |
Mobile
Marketing Watch >>
On Thursday, LogicBuy posted a must-read report
on smartphones and the often-touted specs that should actually
carry very little weight with consumers in the market for a new or
refreshed device. “For example,” reads the guest post by Shaun
Chatman, “did you know that so-called native apps take up huge
allotments of your phone’s memory: [...]
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| Read more... |
| Thursday, 23 May
2013 07:50 |
Mobile
Marketing Watch >>
Apple’s iAd has earned a rare distinction among
mobile ad networks. iAd has become the first major mobile ad
network to be fully accredited by the Media Ratings Council. The
achievement, AdAge reports, is the result of Apple’s purported
strict adherence to the standards that the Interactive Advertising
Bureau and Mobile Marketing Association released in [...]
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| Read more... |
| Thursday, 23 May
2013 06:15 |
Mobile
Marketing Watch >>
Apple confirmed Thursday that the keynote address
for WWDC 2013 will take place on June 10th, as the conference
begins that morning at the Moscone Center in San Francisco,
California. Tim Cook will commence WWDC 2013 by presenting the
keynote address, sources confirm. In past years, Apple hasn’t been
forthcoming about what announcements will be [...]
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| Read more... |
| Thursday, 23 May
2013 05:25 |
Mobile
Marketing Watch >>
Atlantic City’s casinos are betting their hopes
on the promise and lucrative potential of Internet gambling.
According to a comprehensive new AP report, New Jersey’s casinos
are optimistic that online gaming will “revive the market’s
flagging fortunes.” This week, a panel of Wall Street analysts
addressed the East Coast Gaming Congress and strongly asserted a
[...]
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| Read more... |
| Thursday, 23 May
2013 04:45 |
Mobile
Marketing Watch >>
Square today announced the availability of its
hugely popular and successful mobile payments solution in Japan.
Essentially, the Jack Dorsey-founded company made it official:
Square is on the march toward global mobile payments domination. “I
am honored to introduce Square to a country with a rich history of
design, innovation and tradition. Square shares the [...]
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