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Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.
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Home Depot exec: Mobile allows access to an endless aisle - Mobile Commerce Daily E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile Commerce Daily today - Home Depot exec: Mobile allows access to an endless aisle; Groupon edges closer to replacing email with mobile as main transaction driver.
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Personlization, new technologies top priorities for mobile marketers: MMA Forum 2013 attendees E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
NEW YORK – Mobile continues to play a big role in marketing strategies and new technologies such as Google Glass, as well as relevant and personalized content are top priorities this year, according to attendees at the 2013 MMA Forum.
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Cartier bolsters bridal marketing with solo app sponsorship - Luxury Daily E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Luxury Daily today - Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.
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Facebook eyes Waze buy to drive local relevancy E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.
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Personalization, new technologies top priorities for mobile marketers: MMA Forum 2013 attendees E-mail
Thursday, 09 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
NEW YORK – Mobile continues to play a big role in marketing strategies and new technologies such as Google Glass, as well as relevant and personalized content are top priorities this year, according to attendees at the 2013 MMA Forum.
Read more...
 
Two-Thirds of Small Business Owners Now Use Mobile Technology E-mail
Thursday, 09 May 2013 01:00
Mobile Marketing Watch >> 
Are small business owners really using mobile technology for their business? This week, the team at Constant Contact set out to answer that question. And according to the findings of their sweeping new survey, the answer is a resounding “yes.” Of those surveyed, 66 percent report currently using a mobile device, including smartphones and tablets, [...]
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Rumor: Facebook May Buy Waze for $1 Billion E-mail
Thursday, 09 May 2013 00:52
Mobile Marketing Watch >> 
As Facebook has shown with acquisitions in the past – including the Instagram buy for $1 billion – the social networking giant isn’t afraid to pour cash into a company it wants to absorb. According to the rumor mill Thursday morning, the next target for acquisition on Mark Zuckerberg’s radar is Waze. Reuters added to [...]
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Samsung’s Growing Cash Pile is The Talk of the Tech World E-mail
Thursday, 09 May 2013 00:46
Mobile Marketing Watch >> 
Apple isn’t the only tech giant with a large pile of cash sitting around. Samsung’s cash in reserve totals $28.5 billion after debt, AllThingsD reports. Having grabbed a big chunk of the profitable smartphone business from Apple Inc. and others, Samsung Electronics Co. now faces a new, enviable Apple-like challenge: a mammoth pile of unspent, [...]
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Millennial Media Vows to Stay ‘Independent’ E-mail
Thursday, 09 May 2013 00:32
Mobile Marketing Watch >> 
Millennial Media celebrated it’s “Independence Day” on Wall Street yesterday as the company reported earnings for the first quarter of 2013. What’s more, the mobile ad giant declared during its earnings call that Millennial Media will remain independent for the foreseeable future. That is, the public company is not for sale. Millennial Media Chief Executive [...]
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Infographic: Marketing Your Business for the Long Haul E-mail
Thursday, 09 May 2013 00:21
Mobile Marketing Watch >> 
According to a new report from Intuit, some fifty percent of American small businesses close within their first year of operation. It’s a scary statistic. But there’s no shortage of things a small business owner can do – from savvy marketing to smart hiring – that can do wonders to ensure the longevity of a [...]
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China Reportedly Boasts The World’s Largest Video Platform E-mail
Thursday, 09 May 2013 00:19
Mobile Marketing Watch >> 
According to an eye opening new report from DDM this week, the world’s largest video platform may now call China home. Baidu, a search company based inside of the world’s most populous nation, is building its video streaming services and upping its competition with Youku-Tudou, the leader in China’s video market. The purchase of PPS.tv [...]
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Mobile Payments Make the Cut for Hairdressers E-mail
Thursday, 09 May 2013 00:16
Mobile Marketing Watch >> 
You can add the title of hairdresser to the rapidly expanding list of professionals adopting mobile payments technology at a fast clip – pun intended. This reality was recently explored in-depth on the PayAnywhere blog. “The hair-care profession consists of various different working arrangements,” reads the post from PayAnywhere, a leading provider of mobile payments [...]
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Morgan Stanley Analyst Expects Two New iPhones This Summer E-mail
Thursday, 09 May 2013 00:12
Mobile Marketing Watch >> 
A well-known and highly respected analyst for Morgan Stanley says Apple will likely build more than one new iPhone model this summer. This latest chatter corroborates with speculation from supply chain sources and other knowledgeable industry sources who claim that multiple iPhone models are in the works. On Wednesday, Morgan Stanley’s Katy Huberty shared some [...]
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Report Shows Small Businesses Trust Mobile POS Solutions E-mail
Thursday, 09 May 2013 00:11
Mobile Marketing Watch >> 
A new survey conducted by Constant Contact indicates that mobile technology has become the new point-of-sale (POS) solution of choice for a growing number of small businesses. Seventy-one percent of small businesses using mobile technology now accept mobile payments and 52 percent utilize a mobile-/tablet-based point-of-sale system, the report finds. “In busy shops and department [...]
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Apple’s Oppenheimer Now The Top Paid CFO E-mail
Thursday, 09 May 2013 00:05
Mobile Marketing Watch >> 
Apple’s chief financial officer Peter Oppenheimer is doing quite well for himself these days… even better than Apple CEO Tim Cook. According to the most recent industry data compiled by Bloomberg, Oppenheimer is now the highest paid chief financial officer in the world. Last year, Apple’s finance boss was compensated $69 million. Apple’s strong financial [...]
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Velti sheds 200 employees in hint of trouble ahead for mobile ad firms E-mail
Wednesday, 08 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.
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Mobile content revenue to hit $65B by 2016: study E-mail
Wednesday, 08 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.
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73pc of users want to interact with loyalty programs via their mobile devices E-mail
Wednesday, 08 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing.
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75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute E-mail
Wednesday, 08 May 2013 16:00
Mobile Marketer Research News Feed >> 
Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.
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