BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the BlackBerry Q5, a new BlackBerry 10 smartphone featuring a QWERTY keyboard with discrete keys in a stunning youthful design that is “confident, fun, and bold.” Every feature, every part of [...]

On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference this week. BugSense says it will demo its Mobile App Quality monitoring at the Developer Sandbox, where a select group of innovators are invited to showcase solutions based on Google [...]

Ouch. Now, that’s a brutal headline. But you can thank the folks at SAI for that one. “Apple’s smartphone market share is dead in the water, once again,” says Jay Yarow of SAI. Yarrow’s report is based on the most recent data provided by Gartner. The data indicates that since 2011, Apple’s market share has [...]

Google is supposedly ready to blow the lid off of some long-held plans today at the Google I/O conference. Sources close to the Internet search giant say that Google has secured separate licensing deals with Universal Music Group and Sony Music Entertainment for both YouTube and Google Play. What does that mean? A wide array [...]

On Wednesday, Verizon Enterprise Solutions and VMware announced the immediate availability of a dual persona solution for Verizon enterprise customers. Now available on select smartphones, VMware Horizon Mobile offers “strong security and simplified management of corporate information residing on VMware Ready mobile devices.” Additional device support is expected throughout the year, the announcement reads. VMware [...]

Luxury Daily today - Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.

Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.

Mobile Commerce Daily today - Applebee’s drives foot traffic via targeted location-based mobile campaign; Rite Aid furthers mobile initiatives via multifaceted digital campaign.

Boar’s Head is running a mobile advertising campaign to educate consumers about its products and also enter a sweepstakes to win prizes.

As marketers continue to gauge the success of their mobile applications, being able to pinpoint specific metrics that are working and not working will fuel continued investment in the medium.