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Can Google make a play in mobile search-based offers? - Mobile Commerce Daily E-mail
Thursday, 16 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile Commerce Daily today - Can Google make a play in mobile search-based offers?; Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers.
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How to break into mobile native advertising E-mail
Thursday, 16 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.
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Brian Atwood engages fans via month-long Instagram campaign - Luxury Daily E-mail
Thursday, 16 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Luxury Daily today - Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
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Heineken incentivizes app usage via augmented reality, contests E-mail
Thursday, 16 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.
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Biz Stone’s New Business Drawing Big Name Investors E-mail
Thursday, 16 May 2013 13:02
Mobile Marketing Watch >> 
For weeks now we’ve heard rumblings about the mysterious new business venture undertaken by Twitter co-founder Biz Stone. Simply known as Jelly, no one really knows what Stone’s new venture is all about. There are guesses, but only that – guesses. What isn’t a guess, however, is whether Stone will launch his new startup with [...]
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Facebook Introduces App for Google Glass E-mail
Thursday, 16 May 2013 07:35
Mobile Marketing Watch >> 
We’ve known for some time that it’s coming. But on Thursday, the app finally arrived. Facebook has just rolled out a version of its app for Google Glass. If you’re lucky enough to be among the early testers of Google Glass, the Facebook app is certainly poised to occupy some of your time this weekend. [...]
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Distimo Makes Key Appointments and Announcements E-mail
Thursday, 16 May 2013 06:45
Mobile Marketing Watch >> 
This week, Distimo – a prominent leader in app store market data and analytics – announced several key executive appointments. The appointments are supposedly designed to scale business development efforts, drive global sales and strategic partnerships. The company also announced the simultaneous opening of new offices in New York City, San Francisco, London, and Singapore. [...]
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IDC Finds Android Stomping on iOS in Smartphone Showdown E-mail
Thursday, 16 May 2013 06:17
Mobile Marketing Watch >> 
Android and iOS combined for 92.3% of all smartphone shipments during the first quarter of 2013. But the lopsided strength of Android can’t be ignored. Google’s little green robot represented a whopping 75% of this smartphone shipment duopoly, IDC finds. iOS, on the other hand, was just 17%. “Underpinning the worldwide smartphone market is the [...]
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Infographic: Why Do Email Subscribers Unsubscribe? E-mail
Thursday, 16 May 2013 03:50
Mobile Marketing Watch >> 
It is a critically important question to email marketers everywhere: why do subscribers suddenly unsubscribe? As it turns out, there’s a comprehensive answer to this question and a recent study is helping to make sense of it all. Based on the latest Forrester research, creating an email list is vital to driving sales, generating loyalty, [...]
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Apple May Introduce Sapphire Crystal Touch Home Button for iPhone 5S E-mail
Thursday, 16 May 2013 03:30
Mobile Marketing Watch >> 
The latest speculation out of the Asian supply chain is that Apple’s next-generation iPhone 5S, which could debut next month or sometime in July, may present a new fingerprint-scanning home button protected by a scratch-proof sapphire crystal glass. Although rumors have persisted for some time now with regard to Apple introducing a fingerprint sensor in [...]
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DOJ Steps Up Antitrust Case Against Apple E-mail
Thursday, 16 May 2013 03:08
Mobile Marketing Watch >> 
The United States Department of Justice is really putting the squeeze on Apple. The DOJ, as we know, alleges that Apple engaged in a horizontal price-fixing scheme with regard to eBook prices. But new documents filed by the DOJ reveal that Apple may have played a much bigger role than anyone realized in the conspiracy [...]
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Tapjoy to Offer Advertising In Kakao Games E-mail
Thursday, 16 May 2013 02:51
Mobile Marketing Watch >> 
Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem. This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile [...]
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Apple Confirms 50 Billion App Downloads E-mail
Thursday, 16 May 2013 02:36
Mobile Marketing Watch >> 
Following weeks of countdown fanfare, Apple has announced that its App Store has reached 50 billion downloads. This number, the tech giant reveals, counts the number of individual application downloads, and does not include re-downloads. The lucky individual who downloaded of the 50 billionth application will receive a whopping $10,000 iTunes gift card. 50 additional [...]
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New Mobile Mix Report Makes a Great ‘Impression’ E-mail
Thursday, 16 May 2013 02:21
Mobile Marketing Watch >> 
Millennial Media has produced another must-read Mobile Mix Report. This month’s report points to some interesting growth trends, including the fact that Amazon increased impressions 125 percent from the previous quarter. Android tablets now make up nearly 50 percent of tablet impressions. But it wasn’t just Amazon that ruled the day. Samsung and Apple both [...]
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ABC tackles in-app metrics with new measurement tool E-mail
Wednesday, 15 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
ABC is aiming to get a better understanding of its mobile application users for advertisers with a new trial program with Nielsen, pointing to the growing interest in mobile video and display advertising.
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Google beats Apple to market with music streaming as iTunes looks outdated E-mail
Wednesday, 15 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.
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PayPal, Groupon, Square focus on traditional POS to boost mobile strategies - Mobile Commerce Daily E-mail
Wednesday, 15 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Mobile Commerce Daily today - PayPal, Groupon, Square focus on traditional POS to boost mobile strategies; Chase offers best-in-class mobile banking: Keynote.
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What are luxury marketers missing on mobile Web? - Luxury Daily E-mail
Wednesday, 15 May 2013 16:00
Mobile Marketer Marketing Sectors Feed >> 
Luxury Daily today - What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
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Infographic: What Drives Social Media Searches and Engagement? E-mail
Wednesday, 15 May 2013 09:00
Mobile Marketing Watch >> 
As it turns out, social media and search go hand-in-hand. From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new [...]
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Gartner Says Asia Pacific Leading Worldwide Mobile Phone Sales E-mail
Wednesday, 15 May 2013 08:23
Mobile Marketing Watch >> 
According to the latest data from Gartner, worldwide mobile phone sales to end users totaled nearly 426 million units in the first quarter of 2013. Year over year, these figures represent another uptick in growth (+0.7%). Worldwide smartphone sales totaled 210 million units in the first quarter of 2013, up 42.9 percent from the first [...]
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