| Thursday, 16 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
As marketers continue to look for new ways to
develop mobile advertising, native advertising is catching the eye
of marketers. However, understanding the right context and content
that works with these nascent advertising models is tricky.
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| Thursday, 16 May
2013 13:02 |
Mobile
Marketing Watch >>
For weeks now we’ve heard rumblings about the
mysterious new business venture undertaken by Twitter co-founder
Biz Stone. Simply known as Jelly, no one really knows what Stone’s
new venture is all about. There are guesses, but only that –
guesses. What isn’t a guess, however, is whether Stone will launch
his new startup with [...]
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| Read more... |
| Thursday, 16 May
2013 07:35 |
Mobile
Marketing Watch >>
We’ve known for some time that it’s coming. But
on Thursday, the app finally arrived. Facebook has just rolled out
a version of its app for Google Glass. If you’re lucky enough to be
among the early testers of Google Glass, the Facebook app is
certainly poised to occupy some of your time this weekend.
[...]
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| Thursday, 16 May
2013 06:45 |
Mobile
Marketing Watch >>
This week, Distimo – a prominent leader in app
store market data and analytics – announced several key executive
appointments. The appointments are supposedly designed to scale
business development efforts, drive global sales and strategic
partnerships. The company also announced the simultaneous opening
of new offices in New York City, San Francisco, London, and
Singapore. [...]
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| Thursday, 16 May
2013 06:17 |
Mobile
Marketing Watch >>
Android and iOS combined for 92.3% of all
smartphone shipments during the first quarter of 2013. But the
lopsided strength of Android can’t be ignored. Google’s little
green robot represented a whopping 75% of this smartphone shipment
duopoly, IDC finds. iOS, on the other hand, was just 17%.
“Underpinning the worldwide smartphone market is the [...]
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| Thursday, 16 May
2013 03:50 |
Mobile
Marketing Watch >>
It is a critically important question to email
marketers everywhere: why do subscribers suddenly unsubscribe? As
it turns out, there’s a comprehensive answer to this question and a
recent study is helping to make sense of it all. Based on the
latest Forrester research, creating an email list is vital to
driving sales, generating loyalty, [...]
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| Read more... |
| Thursday, 16 May
2013 03:30 |
Mobile
Marketing Watch >>
The latest speculation out of the Asian supply
chain is that Apple’s next-generation iPhone 5S, which could debut
next month or sometime in July, may present a new
fingerprint-scanning home button protected by a scratch-proof
sapphire crystal glass. Although rumors have persisted for some
time now with regard to Apple introducing a fingerprint sensor in
[...]
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| Thursday, 16 May
2013 03:08 |
Mobile
Marketing Watch >>
The United States Department of Justice is really
putting the squeeze on Apple. The DOJ, as we know, alleges that
Apple engaged in a horizontal price-fixing scheme with regard to
eBook prices. But new documents filed by the DOJ reveal that Apple
may have played a much bigger role than anyone realized in the
conspiracy [...]
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| Read more... |
| Thursday, 16 May
2013 02:51 |
Mobile
Marketing Watch >>
Tapjoy continues to grow and thrive as one of the
premier mobile ad networks in today’s mobile advertising ecosystem.
This week, in fact, Tapjoy became the first global advertising
platform to help Kakao Games developers monetize their apps The
well-respected mobile advertising and publishing platform recently
secured an agreement with Kakao, Inc., the largest mobile
[...]
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| Read more... |
| Thursday, 16 May
2013 02:36 |
Mobile
Marketing Watch >>
Following weeks of countdown fanfare, Apple has
announced that its App Store has reached 50 billion downloads. This
number, the tech giant reveals, counts the number of individual
application downloads, and does not include re-downloads. The lucky
individual who downloaded of the 50 billionth application will
receive a whopping $10,000 iTunes gift card. 50 additional
[...]
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| Read more... |
| Thursday, 16 May
2013 02:21 |
Mobile
Marketing Watch >>
Millennial Media has produced another must-read
Mobile Mix Report. This month’s report points to some interesting
growth trends, including the fact that Amazon increased impressions
125 percent from the previous quarter. Android tablets now make up
nearly 50 percent of tablet impressions. But it wasn’t just Amazon
that ruled the day. Samsung and Apple both [...]
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| Read more... |
| Wednesday, 15 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
ABC is aiming to get a better understanding of
its mobile application users for advertisers with a new trial
program with Nielsen, pointing to the growing interest in mobile
video and display advertising.
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| Read more... |
| Wednesday, 15 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
Google’s new music streaming service is the
latest sign that the Apple iTunes model for music is starting to
look outdated as users increasingly migrate to cloud-based
subscription services such as Spotify.
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| Read more... |
| Wednesday, 15 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
Mobile Commerce Daily today - PayPal, Groupon,
Square focus on traditional POS to boost mobile strategies; Chase
offers best-in-class mobile banking: Keynote.
|
| Read more... |
| Wednesday, 15 May
2013 16:00 |
Mobile Marketer
Marketing Sectors Feed >>
Luxury Daily today - What are luxury marketers
missing on mobile Web?; Versace eyes millennials with Versus Web
launch.
|
| Read more... |
| Wednesday, 15 May
2013 09:00 |
Mobile
Marketing Watch >>
As it turns out, social media and search go
hand-in-hand. From Facebook and Twitter, to Pinterest and MySpace
(yes, it still exists), social media users are often on the search
for… something. For marketers, understanding the searches that lead
to improved engagement is critical. To that end, Azntaiji
Multimedia and SocialRadius have produced a new [...]
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| Read more... |
| Wednesday, 15 May
2013 08:23 |
Mobile
Marketing Watch >>
According to the latest data from Gartner,
worldwide mobile phone sales to end users totaled nearly 426
million units in the first quarter of 2013. Year over year, these
figures represent another uptick in growth (+0.7%). Worldwide
smartphone sales totaled 210 million units in the first quarter of
2013, up 42.9 percent from the first [...]
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