| Wednesday, 04 April
2012 14:12 |
 Wanted to share a great article compliled by Lars
Lofgren, an online marketer specializing in copywriting, conversion
optimization, and analytics. Follow him on Twitter @larslofgren or
on his marketing blog
Below, you’ll find the 8 critical features that will help you get
every possible insight out of Google Analytics. You’ll know whether
or not your site is worth the effort, how to protect yourself from
corrupted data, and how to evaluate all of your marketing efforts.
To figure...
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| Wednesday, 08
December 2010 14:28 |
Crowd Science has released two new
research apps -- Who, and Sat.
Crowd Science's market research in a box relies on Web analytics
data and tries to make decisions on the amount of Web traffic,
where it originates, and who and when to ask questions and what
questions to ask.
The company blends analytics with survey research. The combination
allows Crowd Science to grab information and power products to
measure ad efficiencies and Web audiences for companies like Money,
National Hockey...
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| Friday, 19 November
2010 14:22 |
 If
you are doing business on the web and have Google Analytics setup
for your website, it’s very likely that you know the bounce rate
for your website. But, do you know anything about how it’s
calculated, what your industry’s average bounce rate is or even
what factors affect your bounce rate? Inspired by common questions
that they've heard, this infographic done by Kiss Metrics is meant
to give you answers and some tips to help you improve your bounce
rate.
Download the...
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| Tuesday, 28
September 2010 00:00 |
 by Dave Sparks
Most people use web analytics—you’d have to be crazy not
to—especially with such powerful free solutions out there. However,
for many people, analyzing their stats goes no further than
rejoicing at having a few more visitors and repeating the figures
to potential advertisers.
But analytics, used properly, is so much more – it’s a marketing
tool, an error checker, a usability tool, an ROI calculator, an
eCommerce tracker, an ad tool and the list goes...
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| Sunday, 26
September 2010 17:16 |
 Web
analytics is the process of gathering and analyzing your web
content’s data in order to glean meaningful information about how
your site is being utilized by your users. There are plenty of Web
analytics applications out there, and you probably already know the
big guns such as Google Analytics, Crazy Egg, and remote-site
services such as Alexa and Compete.
We go off the trodden path and explore a few lesser-known Web
analytics options. In this article, you’ll find 10...
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| Friday, 09 April
2010 07:21 |
 Publishers that don't know 67% of their Web site
visitors prefer cooking at home rather than eating in restaurants
or listening to classical instead of pop music might want to try a
free downloadable tool from Visual DNA.
Audience Analytics, released Thursday, allows publishers and Web
site owners to create an approximately two-minute age-based quiz
they can upload to their site. Ads provided by Visual DNA prompt
site visitors to take the personality quiz. There are nine
questions to...
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Web
Analytics
