| Friday, 02 April
2010 15:14 |
 by Avinash
Kaushik
There are more mistruths and F U D about Web analytics out there
than I think is reasonable.
Part of it fueled by Vendors. What a competitive bunch!
Part of it fueled by some Consultants. I suppose the rational is:
self preservation before all else.
Part of it is fueled by a vocal minority genuinely upset that 10
years on we are still not a statistically powered bunch doing
complicated analysis that is shifting paradigms. They generally
feel it is beneath them to...
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| Wednesday, 03 March
2010 08:41 |
 Robbin Steif, CEO ,
LunaMetrics
Is your site less effective that you think it ought to be? One way
to pinpoint possible problems is through the use of a metric called
"bounce rate."Defining Bounce Rate
A bounce is a one-page visit. "I came, I landed, I left." Bounce
Rate is the rate at which bounces occur, that is, the number of
bounces on a page divided by the number of people who entered the
site on that page.Bounce Rate for a webpage=Number of single-page
visits to the...
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| Thursday, 18
February 2010 07:38 |
 By Chris Beasley on
sitepoint.com
Early in the life of the Web, counters were fairly popular. A
counter is a simple script that records the number of visitors to a
site in a text file or database and then displays the total, either
textually or graphically, on the Website. You still find them on
some amateur pages, but for the most part, their use has died out
-- primarily because site owners wanted more complex information
about their traffic, but also because these counters have come to
be...
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| Wednesday, 27
January 2010 10:10 |
 Stage 1: Site
analysis
Key questions you need to address:How many visitors are coming to
my site? How are visitors using my site? How are visitors finding
my site?
Core functional requirements:Visitor analysis Referrer analysis
(pages and keywords) Strong library of parameterized “out of the
box” reports
Comments on the market: These capabilities are table stakes to
enter the web analytics market and most of the solutions out there
do a reasonably good job here. Expect a more limited...
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| Tuesday, 12 January
2010 15:21 |
 There are no
globally agreed definitions within web analytics as the industry
bodies have been trying to agree definitions that are useful and
definitive for some time. The main bodies who have had input in
this area have been Jicwebs(Industry Committee for Web
Standards)/ABCe (Auditing Bureau of Circulations electronic, UK and
Europe), The WAA (Web Analytics Association, US) and to a lesser
extent the IAB (Interactive Advertising Bureau). This does not
prevent the following list from being a...
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Web
Analytics
