| Tuesday, 04 January
2011 14:56 |
|
| Wednesday, 22
December 2010 10:51 |
Yahoo last month drew about 181 million unique visitors, just ahead
of Google's 179 million. Microsoft was third with 176 million,
followed by Facebook's 152 million, and AOL's 114 million. The fact
is, Yahoo and Google have been in a virtual dead heat in the last
several months, with the search giant in October edging out Yahoo,
181 million to 180 million. Still, at least until next month, Yahoo
has bragging rights as the Web's No. 1 site.
With the start of the holiday shopping...
|
| Read more... |
| Friday, 19 November
2010 15:41 |
 Mere exposure to online advertising--organic
search results, paid search results, and online display ads--drives
brand favorability and purchase behavior, even when users don’t
click on them, according to iProspect’s “Real Branding Implications
of Digital Media–an SEM, SEO, & Online Display Advertising
Study.” More encouraging news: The study also shows exposure nearly
doubles Internet users’ likelihood to visit a Web site in the
future.
Specifically, paid search has the...
|
| Read more... |
| Tuesday, 16
November 2010 11:51 |
 Yahoo! Clues lets you explore how people are using
Yahoo! Search. When you enter a word or phrase in the "Search Term"
field and click Discover, you’ll see information about that search
term’s popularity over time, across demographic groups, and in
different locations.
You can also enter a second search term in the "Compare With"
field. This will show you information on both search terms, side by
side.
The following categories of information are available in Yahoo!
Clues:Searches...
|
| Read more... |
| Tuesday, 02
November 2010 07:47 |
 Yahoo! recently
teamed up with Nielsen, the wizards behind the well-known TV
ratings, to find out how much time Americans spend media
multitasking. The answer? A whopping three-fourths of Internet
users are surfing the ‘net while watching TV. That’s a 20 percent
increase over last year. In addition, more than half of the
multitaskers say the Internet is their primary focus.
Yahoo!’s findings were based on an exclusive opportunity to survey
Nielsen’s Convergence Panel, which measures...
|
| Read more... |
| Thursday, 28
October 2010 08:07 |
 If you spend any time at all
talking about online communities, you’re bound to stumble across
Community Guy Jake McKee's 90-9-1 Principle. The idea is simple: In
social groups, some people actively participate more than
others. Researcher Jakob Nielsen calls this “Participation
Inequality“.
These three groups make up an ecosystem, of sorts. Pulling on one
group affects the distribution of the other. Of course, it’s
typically not possible to change the distribution in...
|
| Read more... |
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
| Page 4 of 14 |
Marketing
Insight
