| Wednesday, 27
October 2010 07:06 |
(Scott Edward Walker is the founder
and CEO of Walker Corporate Law Group, PLLC, a law firm
specializing in the representation of entrepreneurs. He submitted
this column to VentureBeat.)
A reader asks: My co-founder and I recently launched a new
web venture, and we’re running out of money. We are trying to
raise about $250K, but we don’t have any friends or family who can
afford to invest – and we don’t know any angel investors. Can
you give us some advice as to...
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| Wednesday, 20
October 2010 19:57 |
| SOCIAL MEDIA AND MOBILE STATISTICS:2
billion YouTube videos watched per day & over 24 hours per
minute uploaded Source Google 201017 million apps per day
downloaded from the iPhone App Store Source Asymco Sep 201090
million tweets sent per day on Twitter Source TechCrunch Sep
201036.1 billion minutes of calls on Skype in last quarter of
2009 Source Gigaom Apr 2010Social/mobile – 2 million iPads
sold in first 2 months June 2010 GuardianSocial – One new member
of...
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| Sunday, 10 October
2010 00:00 |
Fiverr is a marketplace for gigs that are priced at $5.
Essentially, you can sell and buy tasks for $5. So anyone can
create a gig for small service on the site, and visitors can accept
gigs as well. While you don’t necessarily have assurance that your
task will be completed to your standards, you are only shelling out
$5 for the task, so it’s not a total loss if the gig falls through
or isn’t done well. Fiverr will also post buyer feedback on people
who perform tasks. Task...
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| Friday, 01 October
2010 00:00 |
As with any marketer,
I'm always focused on the three main things with any campaign:
reach, relevance, and engagement. Reaching your target audience
doesn't mean much if you don't have scale. Having a large reach
with very little engagement will produce an unpleasant conversation
with your client or boss when he/she asks where all the all money
went. And having great engagement with your ads means nothing if it
doesn't provide any returns.
With the rise of social media, we as marketers are...
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| Thursday, 30
September 2010 07:28 |
Using the Internet to research product purchases has become a
common practice for many people, according to a new study from the
Pew Research Center's Internet and American Life Project. The
nonprofit organization found that 58% of Americans perform online
research of products and services they are considering buying, up
from 49% in 2004.
Furthermore, the number of people who research purchases on any
given day has spiked from 15% of adults in September 2007 to 21%
three years later...
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| Monday, 27
September 2010 09:35 |
Bar codes in
advertising - which allow users to point their mobile devices at
the black-and-white box to have information and offers sent to
their phones - are beginning to be used on television.
When the cell phone is pointed at the bar code on the screen, the
phone links to more detailed information and special offers. For
example, during some shows on Bravo, a commercial by online fashion
retailer Bluefly flashes a bar code on the screen. When users point
their phones at the on-screen bar...
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