Home Marketing Insight
Marketing Insight
3 ways to raise seed capital if you don’t know any investors E-mail
Wednesday, 27 October 2010 07:06
(Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, PLLC, a law firm specializing in the representation of entrepreneurs. He submitted this column to VentureBeat.)

A reader asks:  My co-founder and I recently launched a new web venture, and we’re running out of money.  We are trying to raise about $250K, but we don’t have any friends or family who can afford to invest – and we don’t know any angel investors.  Can you give us some advice as to...
Read more...
 
Wondering if you should be doing social media or mobile marketing? E-mail
Wednesday, 20 October 2010 19:57
SOCIAL MEDIA AND MOBILE STATISTICS:2 billion YouTube videos watched per day & over 24 hours per minute uploaded Source Google 201017 million apps per day downloaded from the iPhone App Store Source Asymco Sep 201090 million tweets sent per day on Twitter Source TechCrunch Sep 201036.1 billion minutes of calls on Skype in last quarter of 2009 Source Gigaom Apr 2010Social/mobile – 2 million iPads sold in first 2 months June 2010 GuardianSocial – One new member of...
Read more...
 
On a Budget? Try Marketing for $5 E-mail
Sunday, 10 October 2010 00:00
 

Fiverr is a marketplace for gigs that are priced at $5. Essentially, you can sell and buy tasks for $5. So anyone can create a gig for small service on the site, and visitors can accept gigs as well. While you don’t necessarily have assurance that your task will be completed to your standards, you are only shelling out $5 for the task, so it’s not a total loss if the gig falls through or isn’t done well. Fiverr will also post buyer feedback on people who perform tasks. Task...
Read more...
 
Personal @klout Influence vs Social Media "Guru" E-mail
Friday, 01 October 2010 00:00
As with any marketer, I'm always focused on the three main things with any campaign: reach, relevance, and engagement. Reaching your target audience doesn't mean much if you don't have scale. Having a large reach with very little engagement will produce an unpleasant conversation with your client or boss when he/she asks where all the all money went. And having great engagement with your ads means nothing if it doesn't provide any returns.

With the rise of social media, we as marketers are...
Read more...
 
58% of Americans Have Researched a Product or Service Online E-mail
Thursday, 30 September 2010 07:28
 

Using the Internet to research product purchases has become a common practice for many people, according to a new study from the Pew Research Center's Internet and American Life Project. The nonprofit organization found that 58% of Americans perform online research of products and services they are considering buying, up from 49% in 2004.

Furthermore, the number of people who research purchases on any given day has spiked from 15% of adults in September 2007 to 21% three years later...
Read more...
 
Interactive Bar Codes Come to TV in Ads E-mail
Monday, 27 September 2010 09:35
techBar codes in advertising - which allow users to point their mobile devices at the black-and-white box to have information and offers sent to their phones - are beginning to be used on television.

When the cell phone is pointed at the bar code on the screen, the phone links to more detailed information and special offers. For example, during some shows on Bravo, a commercial by online fashion retailer Bluefly flashes a bar code on the screen. When users point their phones at the on-screen bar...
Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 5 of 14

Follow me

  • Twitter: gabeelliott
  • Linked In: gabrielelliott
  • RSS:
  • Stumble Upon: gabeelliott
  • Facebook: