| Tuesday, 21 August
2012 17:07 |
 Beer, Grimm, Portlandia, and "keeping
it weird" are what make the city of Portland go round. But what
about the advertising scene you ask? Portland, Oregon is not your
typical advertising town. As a writer for The Portland Egotist put
it, it's more like a small town that has been jammed full of
creative scenesters that were forced to make ends meet by getting a
job. Much less an advertising job. There are quite a few contenders
that work under the gray cloud cover making some great work...
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| Thursday, 07 June
2012 10:35 |
| According to a recent Wildfire
analysis of over 10,000 social media campaigns to see what types of
campaigns generated the most earned media, the most entered
campaigns are not the campaigns that generate the most earned
media, or sharing activity. Certain campaign application types
generate higher entry and participation rates (contests and
sweepstakes for example), while other types are more likely to be
shared via a news feed post or an invite to the app
(pick-your-favorites, quizzes...
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| Sunday, 01 April
2012 16:59 |
Here's a cool little illustration of the history of advertising,
the advertising timeline dates back to 2000BC when Egyptians first
invent outdoor advertising by carving public notices in steel, to
the year 2011 where online advertising worldwide becomes second in
budget priority, typically at the expense of print and radio.
The illustration was created by/for InfoLinks.
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| Friday, 18 November
2011 14:10 |
 If forced to give
up all your social media accounts but one, which one would you
choose to keep? With Google+ gaining wider adoption (like we
needed another one), and all of them racing to gain your loyalty,
the landscape is becoming very crowded to say the least. Although
all of them share many of the same basic features, each have unique
aspects that I enjoy. Such as the ability to communicate with
literally anyone with a simple @ symbol on Twitter, the ease and
practicality of...
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| Thursday, 27
October 2011 10:38 |
 New research from GroupM Search, with research partner
Kantar Media Compete, reveals that 86% of buyers who purchase
in-store use generic terms on search engines to inform their
purchase decision. The study, featuring RadioShack, Audi, and a
national entertainment brand, also shows that when a shopper
conducts a search online and clicks on a link, 90% of those clicks
are on the organic listings of a search engine results page.
Forrester Research projected online retail revenues to be...
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| Friday, 30
September 2011 12:45 |
Thirty-something years ago, this was
stuff for sci-fi nerds.
The Internet has changed the way we live—that’s obvious. But what
we think people forget is how big and important the worldwide web
really is. Do you know how much time people spend on the Internet
every day? Do you keep track of how many times you tweeted last
month? Do you know how many people bought Uggs from Amazon (shame
on them!)? No? You don’t?
That’s okay—we’ve done that for you. But beware: what you have...
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