| Friday, 23 April
2010 14:31 |
by Laurie Sullivan
The two of you will spend much more time together as brilliant
minds continue to find new possibilities to integrate marketing and
technology.
Search and social marketing began that long journey years ago, but
became stronger partners when Google, Microsoft and Yahoo announced
last year that their respective search engines would integrate
Twitter streams in search queries. The two media cemented a tighter
bond when Twitter announced the long-awaited rollout...
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| Friday, 23 April
2010 11:47 |
 Kelsey
Group study that indicates 97% of consumers use the Internet to
research products or services in their local area. What specific
online research tools do they use?90% use search engines 48% use
Internet Yellow Pages 42% use comparison shopping sites 24% use
vertical sites
According to the study, on average, consumers are using 7.9
different media sources when shopping for products or services in
their local area, up from 6.5 sources in 2009 and 5.8 in 2008,
revealing a noteworthy...
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| Wednesday, 21 April
2010 13:48 |
 Video ads
shown during full-episode online TV shows yield deeper brand impact
than corresponding on-air TV ads, according to data from The
Nielsen Company and Microsoft.
The across-the-board superior performance of online video ads
compared to traditional TV ads is significant, the data indicates
(via MarketingCharts). Online video ads have 65% general recall,
compared to 46% general recall for TV ads. Online video ads also
offer substantially higher levels of brand recall (50% compared...
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| Monday, 19 April
2010 13:28 |
A new web service gives advertisers
and media buyers a new way to purchase billboard space, giving
outdoor media buyers a way to find information about billboards
aggregated in a single space.
Book-a-Billboard.com consolidates billboard space into a single
database which allows buyers to assess availability and pricing
from a single source. Buyers can search through local billboard
listings by state, zip code, media type, and rate.
Once buyers have found the right property, they can...
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| Thursday, 15 April
2010 10:57 |
 Total
U.S. TV and online advertising revenues dropped 12% in 2009,
although online revenues independently grew, according to research
from The Yankee Group.
TV Revenue Decline Worse than Expected
In 2009, the total U.S. TV and online advertising market totaled
$67 billion, compared to $77 billion in 2008, according to the
research (via MarketingCharts). TV advertising, by far the largest
portion of this combined market, was hit especially hard by
reductions in spending during 2009.
The...
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| Thursday, 15 April
2010 10:53 |
 LOS
ANGELES (AdAge.com) -- Away-from-home TV networks at retail,
restaurant and transit locations got a boost this week when Nielsen
released its first quarterly audience report on the medium.
The report detailed the size and demographics of people who saw ads
on the "fourth screen" -- fourth following TV, computer and mobile
screens -- using standardized Nielsen methodology for the first
time.
Gross Monthly Digital Video Ad Exposures
It's a big deal because the digital out-of-home...
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