| Wednesday, 14 April
2010 12:32 |
 by Erick Schonfeld
Are you a cord-cutter, or do you want to be? Have you had enough of
paying your cable company through the nose for 800 channels, when
all you really watch is maybe 20 or 30? With an increasing
selection of high-quality TV fare coming online, more people are
experimenting with ditching their TVs (or more accurately, their
cable and satellite TV subscriptions) for online options such as
Hulu, Netflix, broadcaster Websites, or Apple’s iTunes. The numbers
are...
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| Wednesday, 14 April
2010 07:08 |
 Discover your
audience with Yahoo’s Ad Delivery Report and enhanced
reporting
You may already know that Yahoo!’s Ad Delivery Report is a great
way for you to track and impr0ve the effectiveness of your search
campaigns. But did you know that the data can also be used to help
your display campaigns perform better?
“I’ve used the Yahoo! Ad Delivery Report and enhanced reporting to
leverage our search marketing insights to target display ad
strategy and deliver greater results,”...
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| Friday, 09 April
2010 06:55 |
 Consumers
are more likely to read and act upon online advertising than they
were a year ago, according to an Opinion Research Corporation
consumer preference survey sponsored by Adfusion, a division of
ARAnet.
Online Ads Score Better in 2010
Every type of online advertising scored better with consumers in
2010 than a year ago, according to the survey. Consumers say
articles that include brand information is the type of online
advertising they’re most likely to read and act upon...
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| Friday, 09 April
2010 06:50 |
 For the first time, the internet has surpassed TV as
the “most essential” medium, according to the latest Infinite Dial
study by Arbitron and Edison Research.
When asked which they would choose if they must, never again
watching television or never again accessing the internet, slightly
more people chose TV as the medium they would eliminate. Forty-nine
percent of respondents chose to eliminate TV, compared to just more
than 48% who said they would get rid of the internet.
When...
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| Wednesday, 07 April
2010 13:29 |
 Marketers could be making a mistake when they
fail to engage 'faith-based shoppers' on the basis of their
religious beliefs
- Mark Dolliver
With its bias toward whatever is new (however trivial), marketing
sometimes overlooks things that are old (however important). The
commitment of many consumers to religious belief is a case in
point. A recent Yankelovich Monitor Minute report from The Futures
Co. argues that marketers are making a mistake when they fail to
engage what it calls...
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| Wednesday, 07 April
2010 08:43 |
 Collective Insight
Often, advertisers make targeting strategies on data collected from
offline sources, use outdated metrics or even guess who their
audience is based on casual observations and prior experience.
We’ve found, however, the audience that is most receptive to
advertising is often not the one first targeted.
Fortunately, using modern analytics technology, such as
Collective’s Audience HD, advertisers can see what audiences are
most receptive to their campaigns and...
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Marketing
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